# Integrated Media Measurement

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/integrated-media-measurement

- Industry: Media
- Headquarters: San Mateo, US
- Website: www.immi.com
- Total disclosed funding: $25M
- Latest round: Series C (Jan 27, 2008)
- Investors on record: 3

## About

Integrated Media Measurement Inc. focuses on providing comprehensive solutions for managing immigration processes through a digital platform designed for individuals and businesses.Integrated Media Measurement Inc. specializes in immigration application management, assisting users in navigating complex immigration processes. The company, headquartered in San Mateo, US, has undergone strategic pivots to enhance its service offerings. In June 2010, the company was acquired by Arbitron Inc. for an undisclosed amount. The founding details and any specific changes in operations remain undisclosed. The latest funding round, Series C, raised USD 25.00 mn, led by WPP Plc and supported by Advanced Technology Ventures and Draper Fisher Jurvetson, totaling USD 25.00 mn raised overall.Immi.com offers a suite of innovative services designed to streamline immigration processes for individuals and businesses. Their core product is a digital platform that provides comprehensive tools for managing the complexities of immigration applications. This platform simplifies the end-to-end application process, including document preparation, submission tracking, and compliance checks, catering to individuals seeking visas or residency, as well as employers sponsoring foreign workers. Immi.com operates primarily in the United States, serving various industries, including technology, healthcare, and education.Immi.com generates revenue through a subscription-based model with tiered pricing plans for different user needs. Clients can opt for individual plans or business plans for managing multiple applications. Revenue transactions typically occur annually or monthly, with fees for accessing premium platform features, including personalized support and advanced compliance tools. Partnerships with legal firms and immigration consultants also enhance service offerings, catering to a broader range of client requirements. The user-friendly immigration application management system remains central to the company’s value proposition.Moving forward, Integrated Media Measurement Inc. plans to enhance its product offerings, focusing on new features designed to improve user experience and compliance support. The company aims to expand into new markets, particularly targeting regions with high demand for immigration services by 2023. The recent funding of USD 25.00 mn will be allocated towards these product enhancements and market expansion efforts. Additionally, the acquisition in June 2010 by Arbitron Inc. is expected to support these strategic initiatives.

## Funding rounds

- Series C, Jan 27, 2008, $25M — Advanced Technology Ventures, Draper Fisher Jurvetson, WPP Plc

## Investors

- Advanced Technology Ventures (https://capitalatlas.ai/funds/advanced-technology-ventures) — Series C
- Draper Fisher Jurvetson (https://capitalatlas.ai/funds/draper-fisher-jurvetson) — Series C
- WPP Plc — Series C