# Integral Ad Science

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/integral-ad-science

- Industry: Software
- Headquarters: New York, US
- Website: www.integralads.com
- Total disclosed funding: $73M
- Latest round: Series E (Jul 17, 2015)
- Investors on record: 8

## About

Based in New York, US, and founded in 2009, Integral Ad Science, Inc., formerly known as AdSafe Media, operates as a digital advertising verification company. The firm was founded by Foster Provost, Bryan St. John, Will Luttrell, Helene Monat, Josh Attenberg, and Kent Wakeford. The company has offices in Germany, Chicago, Japan, India, San Francisco, Spain, Berlin, Sweden, London, Paris, Singapore, Melbourne, and Sydney. In July 2018, Vista Equity Partners acquired a majority stake in Integral Ad Science for USD 850 million, and in June 2021, the company raised USD 270 million in an initial public offering (IPO). The firm currently trades on NASDAQ under the ticker symbol IAS.



Integral Ad Science develops software that helps publishers and advertisers in advertising, capturing consumer attention, growing investments, and improving business impact. The company's analytics software helps advertisers analyze their content across web and mobile platforms. Integral Ad Science also operates an ad quality scoring system called Quality Impression™ that is used to evaluate media quality by assessing the ad's brand safety, ad fraud, and page content to help advertisers predict a campaign's performance and value.

## Funding rounds

- Series E, Jul 17, 2015, $27M — Atlas Venture, Pelion Venture Partners, August Capital, Sapphire Ventures, Cross Creek, Accomplice
- Series D, Dec 20, 2013, $30M — Atlas Venture, Pelion Venture Partners, August Capital
- Series C, Apr 3, 2012, $9M — Atlas Venture, Pelion Venture Partners, Coriolis Ventures
- Series B, Jun 22, 2010, $7.3M — Atlas Venture, Founder Collective

## Investors

- Atlas Venture (https://capitalatlas.ai/funds/atlas-venture) — Series B, Series C, Series D, Series E
- Founder Collective (https://capitalatlas.ai/funds/founder-collective) — Series B
- Pelion Venture Partners (https://capitalatlas.ai/funds/pelion-venture-partners) — Series C, Series D, Series E
- Coriolis Ventures (https://capitalatlas.ai/funds/coriolis-ventures) — Series C
- August Capital (https://capitalatlas.ai/funds/august-capital) — Series D, Series E
- Sapphire Ventures (https://capitalatlas.ai/funds/sapphire-ventures) — Series E
- Cross Creek (https://capitalatlas.ai/funds/cross-creek) — Series E
- Accomplice (https://capitalatlas.ai/funds/accomplice) — Series E