# Insurely

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/insurely

- Industry: Software
- Headquarters: Stockholm, Sweden
- Website: www.insurely.com
- Total disclosed funding: $24M
- Latest round: Series A (Mar 8, 2022)
- Investors on record: 5

## About

Insurely, based in Sweden, specializes in financial technology solutions that facilitate real-time access and management of insurance and pension data, enhancing customer engagement and financial decision-making.Founded in 2018 in Stockholm, Sweden, Insurely AB provides technological solutions focused on streamlining access to insurance and pension data. The company has successfully executed four deals, with its most recent funding round occurring in December 2023. Insurely raised EUR 8 million in VENTURE DEBT, co-led by Club Network Investments and Opera Tech Ventures, with participation from Insight Partners and SEB Venture Capital. The total amount raised by the company now stands at EUR 19 million, with a current valuation of EUR 1.10 bn. The CEO, Martin Einemo, is among the co-founders, including Johan Forsman and Lotta Rauséus.Insurely AB offers a range of financial technology services that prioritize real-time access and management of insurance and pension data. Their core products include services for accessing insurance data, pension data, and investment data, aimed at improving customer experiences through personalized financial insights. Insurely's solutions empower users such as insurance advisors, financial institutions, and consumers to manage their financial portfolios effectively, facilitating various use cases from quoting and onboarding to pension transfers.In the year 2022, Insurely generated revenue of EUR 857,003.30, while reporting an EBITDA of EUR -5,569,050.80. The company’s revenue model is based on subscriptions and partnerships with financial institutions, providing API services and user interfaces to enhance customer engagement.Insurely plans to leverage the recent funding of EUR 8 million from its December 2023 deal to expand its market reach and enhance product development. Upcoming initiatives include launching new products aimed at further increasing customer engagement and extending their services into additional European markets. Specific geographic regions targeted for expansion have not been disclosed, but the company aims to establish a stronger presence in the financial technology landscape.

## Funding rounds

- Series A, Mar 8, 2022, $21M — Insight Partners, Alfven & Didrikson, Luminar Ventures, Philian Invest, Neptunia Invest
- Seed, Feb 18, 2021, $3M — Luminar Ventures

## Investors

- Luminar Ventures (https://capitalatlas.ai/funds/luminar-ventures) — Seed, Series A
- Insight Partners (https://capitalatlas.ai/funds/insight-partners) — Series A
- Alfven & Didrikson (https://capitalatlas.ai/funds/alfven-didrikson) — Series A
- Philian Invest — Series A
- Neptunia Invest (https://capitalatlas.ai/funds/neptunia-invest) — Series A