# Instasell Technology Private

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/instasell-technology-private

- Industry: Internet
- Headquarters: Bangalore, India
- Website: www.instasell.io
- Total disclosed funding: $0.6M
- Latest round: Seed (Mar 10, 2022)
- Investors on record: 2

## About

Instasell Technology Private Limited specializes in live commerce solutions, enhancing the online shopping experience through innovative video engagement tools for brands in sectors like fashion and beauty.Founded in 2021 and headquartered in Bangalore, India, Instasell Technology Private Limited focuses on delivering live commerce solutions. The company was established by Abhishek Sebin, Ashwanth Sathiamurthy, Hares Kabir, and Supriya Aggarwal. In March 2022, Instasell raised INR 39.46 million in Seed funding from Stellaris Venture Partners, marking a significant step in its growth journey. The total amount raised by the company stands at INR 39.46 million, with a current valuation of INR 280.177 million.Instasell offers a comprehensive suite of live commerce solutions that enhance the online shopping experience for brands across various sectors, including fashion, consumer packaged goods, and beauty. Their core product enables businesses to conduct live shopping events directly on their websites, leveraging video to engage customers and drive conversions. With tiered pricing plans tailored for small businesses, growing enterprises, and large corporations, the platform provides features such as video hosting, analytics, and livestream capabilities. The BASIC plan serves small businesses with annual revenues under USD 5 mn, while the PRO plan caters to companies up to USD 40 mn, offering additional features like advanced video analytics and simulcasting. The Enterprise tier includes unlimited usage options and dedicated support for larger organizations, with a focus on markets in North America and Western Europe.In the most recent financial year of 2023, Instasell reported a revenue of INR 12,472.3 million and an EBITDA of INR -168,096.3 million. Revenue is generated primarily through subscription-based pricing models that feature three distinct tiers: BASIC, PRO, and Enterprise. Each tier is designed to meet the varying needs of their client base, with the BASIC plan allowing up to 10,000 video views per month and essential features ideal for small businesses. The PRO plan enhances these capabilities with increased hosting and view limits, while the Enterprise tier offers unlimited access and dedicated support for large organizations.Instasell plans to expand its product line and enhance its live commerce offerings through the development of new features and tools tailored for diverse market needs. The company aims to enter additional global markets by 2024, specifically targeting regions in Asia and Europe. The recent Seed funding of INR 39.46 million is expected to support these initiatives, facilitating the development of new products and enabling market expansion efforts.

## Funding rounds

- Seed, Mar 10, 2022, $0.5M — Stellaris Venture Partners
- Seed, Dec 23, 2021, $0M — 100X.VC

## Investors

- 100X.VC (https://capitalatlas.ai/funds/100x-vc) — Seed
- Stellaris Venture Partners (https://capitalatlas.ai/funds/stellaris-venture-partners) — Seed