# Instapage

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/instapage

- Industry: Marketing/Advertising
- Headquarters: Castro Valley, US
- Website: www.postclick.com
- Total disclosed funding: $15M
- Latest round: Series A (Apr 10, 2018)
- Investors on record: 1

## About

Instapage, Inc. specializes in providing an advanced landing page builder aimed at optimizing conversion rates and maximizing returns on advertising investments for a wide range of clients.Founded in 2010 by Tyson Quick in Castro Valley, US, Instapage, Inc. operates as a standalone entity. It has received funding across four deals, with the latest round being a USD 20.00 mn investment led by Bridge Bank on October 11, 2023. The company has maintained a consistent focus on enhancing digital marketing efficiency and optimizing landing page performance.Instapage's core product offering is its advanced landing page builder, designed specifically for conversion optimization and maximizing return on investment (ROI) from advertising campaigns. The platform allows users to create, deploy, and manage personalized landing pages through an intuitive drag-and-drop interface, eliminating the need for extensive design or coding expertise. The builder integrates artificial intelligence to assist users in generating page content quickly, optimizing marketing strategies by enabling A/B testing and analytics-driven decision-making. Instapage serves a diverse clientele that includes small businesses, SaaS providers, and marketing agencies, aiming to enhance their online presence and improve ad performance across various digital channels. The service is available in numerous geographical markets, including North America, Europe, and parts of Asia, catering to a global audience seeking to improve their digital marketing efficiency.Instapage generates revenue primarily through subscription-based pricing models, offering various plans tailored to the needs of different customer segments, including marketing teams and agencies. The subscription structure allows clients to access a range of features, including customizable templates, analytics tools, and AI-driven content generation capabilities. Pricing tiers accommodate varying levels of usage and team sizes, ensuring that both small businesses and larger agencies can find a suitable option. Transactions occur directly between Instapage and its users, facilitating a streamlined process for onboarding and ongoing service provision. This model supports continuous engagement with customers while enabling Instapage to maintain its focus on delivering robust solutions for high-converting landing pages.In October 2023, airSlate, Inc., a portfolio company of multiple investors, acquired Instapage, Inc. from Bridge Bank. This acquisition is set to open up new market opportunities and broaden airSlate's existing business portfolio. Future strategies include launching new products designed for enhanced digital marketing solutions, although specific release dates have yet to be disclosed. There are plans to expand further into markets across Europe and Asia, targeting these regions for growth by mid-2024. The recent funding will be utilized to support these initiatives, fostering innovation and development within the company.

## Funding rounds

- Series A, Apr 10, 2018, $15M — Morgan Stanley Expansion Capital

## Investors

- Morgan Stanley Expansion Capital (https://capitalatlas.ai/funds/morgan-stanley-expansion-capital) — Series A