# Instant Financial

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/instant-financial

- Industry: Software
- Headquarters: Alpharetta, US
- Website: www.instant.co
- Total disclosed funding: $12M
- Latest round: Series A (Apr 13, 2018)
- Investors on record: 5

## About

Instant Financial, Inc. is a Georgia-based provider of innovative earned wage access solutions, offering employees immediate access to their wages before traditional payday, thus enhancing financial wellness.Founded in 2015 and headquartered in Alpharetta, Georgia, Instant Financial, Inc. specializes in earned wage access solutions aimed at improving financial flexibility for employees. The company has raised USD 12.68 mn through several funding rounds, with the most recent round occurring on February 14, 2023, led by TTV Capital and involving participants like ITC Capital Partners and InComm Inc. The CEO is Tal Clark, and the company was established by Kevin Falk, who has a background in entrepreneurship.Instant Financial provides earned wage access (EWA) solutions that enable employees to access their earned wages on-demand. Key services include Instant Pay, which allows users to monitor their pay and expenses, Instant Tips for cashless tip payments immediately after shifts, and Instant Miles for efficient mileage reimbursements. These offerings cater mainly to sectors such as hospitality, retail, and staffing, focusing on enhancing the financial wellness of employees across North America and selected European markets.The company generates revenue through partnerships with employers adopting its services, with no upfront costs to clients. Revenue is derived from transaction-based fees when employees access their wages. The B2B model enhances employee benefits programs through services like Instant Pay, Instant Tips, and Instant Miles, which aim to alleviate financial stress for employees while integrating seamlessly with existing payroll systems.In February 2023, Instant Financial raised USD 12.68 mn in funding to support its ongoing growth initiatives, focusing on product development and enhancing client support services. The company plans to innovate its offerings and expand its reach into new markets, with specific ambitions to grow its presence in additional European regions by the end of 2024.

## Funding rounds

- Series A, Apr 13, 2018, $7.4M — Kinetic Ventures, TTV Capital, Real Ventures, ITC Capital Partners
- Seed, Dec 9, 2016, $3.1M — Kinetic Ventures, Real Ventures, ITC Capital Partners, Villa-Dorsey Holdings
- Seed, Feb 4, 2016, $1.2M — Real Ventures

## Investors

- Real Ventures — Seed, Series A
- Kinetic Ventures (https://capitalatlas.ai/funds/kinetic-ventures) — Seed, Series A
- ITC Capital Partners (https://capitalatlas.ai/funds/itc-capital-partners) — Seed, Series A
- Villa-Dorsey Holdings — Seed
- TTV Capital (https://capitalatlas.ai/funds/ttv-capital) — Series A