# Instant Checkout

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/instant-checkout-pty-2

- Industry: Business Support Services
- Headquarters: Sydney, Australia
- Total disclosed funding: $11M
- Latest round: Series A (Aug 27, 2024)
- Investors on record: 4

## About

Based in New South Wales, Australia, and founded in 2021 by CEO Liam Millward and CTO William Gao, Instant Checkout Pty Ltd (Instant) is an e-commerce technology company specializing in checkout solutions, advanced targeting, and audience-building tools to boost sales conversions. In August 2024, Instant raised USD 10.5 million in Series A funding led by Hummingbird Ventures, with participation from Blackbird Ventures, TEN13 and Reinventure. Instant Commerce offers a range of products that improve online shopping, including audiences, targeting, and checkout solutions. The Audiences tool supports online retailers grow their email lists with high-intent shoppers, improving engagement and revenue. The Targeting solution leverages shopper insights to improve Meta ad performance and return on ad spend through precise targeting. The Checkout service provides a secure, customizable one-step checkout process focused on improving cart conversion rates.

## Funding rounds

- Series A, Aug 27, 2024, $11M — Hummingbird Ventures, Blackbird Ventures, Reinventure, TEN13

## Investors

- Hummingbird Ventures (https://capitalatlas.ai/funds/hummingbird-ventures) — Series A
- Blackbird Ventures (https://capitalatlas.ai/funds/blackbird-ventures) — Series A
- Reinventure (https://capitalatlas.ai/funds/reinventure) — Series A
- TEN13 (https://capitalatlas.ai/funds/ten13) — Series A