# Instagram

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/instagram

- Industry: Internet
- Headquarters: Menlo Park, US
- Website: www.instagram.com/
- Total disclosed funding: $58M
- Latest round: Series B (Apr 5, 2012)
- Investors on record: 6

## About

Based in the US, Instagram, Inc. is a social media platform that allows users to share photos, videos, and stories, facilitating social interactions and digital marketing opportunities for businesses.Founded in 2010 in Menlo Park, California, Instagram, Inc. developed a mobile application for sharing visual content. The company was acquired by Facebook in April 2012 for USD 715 mn, shortly after raising USD 50 mn in a Series B funding round. The founders include a diverse group of individuals, with Abigail Clark currently serving as CEO.Instagram primarily offers a social media platform that enables users to share photos, videos, and stories. Its core product is the mobile application, enhancing user engagement through features like Instagram Stories, IGTV, and Reels. The platform caters to a diverse clientele, including individual users, influencers, and businesses, with tools for analytics and targeted advertising.Instagram generates revenue mainly through advertising services, utilizing formats such as photo ads, video ads, and sponsored stories. This model typically operates on a cost-per-click (CPC) or cost-per-impression (CPM) basis, allowing businesses to reach specific demographics and user interests.Following the significant acquisition of Instagram by Facebook in 2012 and the strategic funding of USD 50 mn raised prior, the company plans to enhance its product offerings by introducing new features aimed at increasing user engagement. Instagram targets expansion into emerging markets in Asia-Pacific, focusing on tailored advertising solutions and localized content. The recent funding will support these initiatives, aiding in the development of advanced analytics tools and partnerships with brands to explore collaborative marketing opportunities.

## Funding rounds

- Series B, Apr 5, 2012, $50M — Benchmark, Hong Shan, Greylock Partners, Thrive Capital
- Series A, Feb 2, 2011, $7M — Benchmark, Baseline Ventures
- Seed, Mar 9, 2010, $0.5M — Andreessen Horowitz, Baseline Ventures

## Investors

- Andreessen Horowitz (https://capitalatlas.ai/funds/andreessen-horowitz) — Seed
- Baseline Ventures (https://capitalatlas.ai/funds/baseline-ventures) — Seed, Series A
- Benchmark (https://capitalatlas.ai/funds/benchmark) — Series A, Series B
- Hong Shan — Series B
- Greylock Partners (https://capitalatlas.ai/funds/greylock-partners) — Series B
- Thrive Capital (https://capitalatlas.ai/funds/thrive-capital) — Series B