# InStadium

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/instadium

- Industry: Marketing/Advertising
- Headquarters: Chicago, US
- Website: www.instadium.com
- Total disclosed funding: $5.6M
- Latest round: Series C (Feb 13, 2007)
- Investors on record: 3

## About

InStadium, Inc. specializes in innovative advertising solutions that utilize sports venues to engage audiences and enhance brand visibility. Their approach integrates marketing strategies with live events, providing unique promotional opportunities.Founded in 2003 in Chicago, US, InStadium, Inc. operates within the advertising sector, focusing on leveraging sports events for brand engagement. The company was acquired by Gimbal, Inc. in August 2020, with financial terms undisclosed. Over its history, InStadium has executed a total of 7 deals, showcasing its involvement in the advertising market.InStadium offers a range of advertising solutions tailored for sports venues, enabling brands to connect with fans during live events. Their services include digital signage, in-stadium promotions, and integrated marketing campaigns designed to enhance audience interaction and brand loyalty. The company emphasizes effective communication strategies that capitalize on the sports environment to deliver measurable results for its clients.InStadium's revenue model is based on contracts with brands and advertisers seeking to promote their products and services during sporting events. The company has successfully raised a total of USD 1.00 mn, with its most recent funding round being VENTURE DEBT amounting to USD 3.00 mn.With the acquisition by Gimbal, Inc., InStadium aims to refine and expand its advertising capabilities within the sports arena. The company is focusing on developing new product lines that integrate advanced technology into their advertising solutions. Additionally, plans are in place to enter new markets, targeting expansion into major metropolitan areas in the US by 2022. The recent funding will support these initiatives, enhancing their operational capacity and marketing reach.

## Funding rounds

- Series C, Feb 13, 2007, $0.6M — Hopewell Ventures
- Series C, Dec 12, 2005, $5M — H&Q Asia Pacific, TGap Ventures, Hopewell Ventures

## Investors

- H&Q Asia Pacific (https://capitalatlas.ai/funds/h-q-asia-pacific) — Series C
- TGap Ventures (https://capitalatlas.ai/funds/tgap-ventures) — Series C
- Hopewell Ventures (https://capitalatlas.ai/funds/hopewell-ventures) — Series C