# Insly

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/insly

- Industry: Software
- Headquarters: London, UK
- Website: www.insly.com/
- Total disclosed funding: $2.7M
- Latest round: Seed (Mar 22, 2018)
- Investors on record: 2

## About

Founded in 2000, Insly Limited, based in the UK, specializes in innovative insurance software solutions that streamline operations for managing general agents (MGAs) and insurance companies, enhancing efficiency and product development.Founded in 2000 and headquartered in London, UK, Insly Ltd. provides insurance technology solutions tailored for MGAs and insurers. The company was founded by Risto Rossar, who also serves as CEO. Insly offers a comprehensive suite of flexible, end-to-end insurance software solutions tailored for managing general agents (MGAs) and insurance companies. Central to their product offerings is the Insurance Product Builder, which enables users to develop non-life insurance products quickly—typically within a matter of weeks—without the need for coding or developer involvement. Insly’s platform also includes features for product distribution, accounting and reporting, and claims management, each designed to automate various manual processes and enhance operational efficiency. The solutions target a diverse client base that includes MGAs, insurers, and brokers, allowing them to optimize workflows, reduce time-to-market, and improve customer engagement. Insly’s products are utilized globally, with a notable presence in markets such as Europe, North America, and parts of Asia.Insly generates revenue primarily through a subscription-based model for its software solutions, allowing clients to access their suite of tools for a recurring fee. The transaction structure is typically B2B, where MGAs, insurers, and brokers subscribe to utilize various components of the platform based on their specific operational needs. Clients may select tailored packages that include the Insurance Product Builder or the claims management module, contributing to a continuous revenue stream as customers scale their operations. Specific pricing plans and costs associated with each product are structured to align with the complexity and customization required by the client, ensuring that they receive solutions that meet their unique business objectives. This revenue model supports Insly’s positioning as a key player in the insurance technology sector, facilitating significant operational improvements for its diverse clientele.Insly Ltd. plans to utilize recent funding raised from new investor Kinled Holding to support its strategy for growth. Plans include launching new insurance software products aimed at enhancing operational capabilities for clients. The company is also targeting expansion into new geographic regions, particularly focusing on increasing its presence in North America and Asia by 2025.

## Funding rounds

- Seed, Mar 22, 2018, $2.7M — Balnord, Concentric

## Investors

- Balnord — Seed
- Concentric (https://capitalatlas.ai/funds/concentric) — Seed