# Insite AI

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/insite-ai

- Industry: Software
- Headquarters: Bee Cave, US
- Website: www.insite.ai
- Total disclosed funding: $19M
- Latest round: Series A (Oct 11, 2022)
- Investors on record: 2

## About

Insite AI, Inc. specializes in advanced artificial intelligence solutions for the consumer packaged goods and retail sectors, focusing on optimizing decision-making through innovative analytics and predictive modeling.Founded in 2018, Insite AI, Inc. is based in Bee Cave, US, and offers AI solutions tailored for retail and consumer packaged goods markets. The company was co-founded by Jonathan Reid and Shaveer Mirpuri, who also serves as the CEO. In October 2022, Insite AI raised USD 19.00 mn in Series A funding, co-led by M12 and NewRoad Capital Partners. This funding marks a significant step in their growth, as they aim to enhance their offerings and expand their workforce.Insite AI specializes in providing advanced artificial intelligence solutions tailored for the consumer packaged goods (CPG) and retail sectors. Their core offerings include modular AI software designed to optimize decision-making in areas such as revenue growth management (RGM), trade promotion, category management, and sales finance. The solutions focus on delivering actionable insights by harnessing analytics, predictive modeling, and generative AI. Customers benefit from real-time data analytics, enhancing operational efficiency and driving revenue growth, while serving a global client base including top-tier brands in North America, Europe, and Latin America.Insite AI's revenue model is primarily based on B2B transactions, focusing on partnerships and subscription-based services. Clients engage in long-term agreements that facilitate the integration of Insite AI's proprietary software into their operations. These contracts often include tiered pricing structures that cater to the scale and complexity of services utilized. Their flagship products, which include advanced analytics and AI planning tools, support significant players in the CPG industry, enhancing their decision-making capabilities.Following the Series A funding round in October 2022, Insite AI will utilize the USD 19.00 mn raised to hire additional employees and further develop its product offerings. The company is also exploring expansion into new geographic markets to broaden its reach. Specific details regarding upcoming products and their release dates have not been disclosed, but the focus on development suggests ongoing innovation in their service offerings.

## Funding rounds

- Series A, Oct 11, 2022, $19M — M12, NewRoad Capital Partners

## Investors

- M12 (https://capitalatlas.ai/funds/m12) — Series A
- NewRoad Capital Partners (https://capitalatlas.ai/funds/newroad-capital-partners) — Series A