# Insightix

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/insightix

- Industry: IT Security/Cybersecurity
- Headquarters: Jerusalem, Israel
- Website: www.insightix.com
- Total disclosed funding: $6M
- Latest round: Series B (Jul 26, 2007)
- Investors on record: 1

## About

Insightix is a company specializing in operational efficiency and data analysis solutions for diverse industries, focusing on delivering actionable insights through advanced analytics tools.Founded in 2004 and headquartered in Jerusalem, Israel, Insightix develops innovative data analytics solutions. The company experienced a pivotal moment in February 2012 when it was acquired by McAfee. The latest funding round, Series B, raised USD 6.00 mn from Softbank Capital, contributing to a total of USD 6.00 mn raised over its course. Insightix has engaged in two significant deals since its inception.Insightix.com primarily offers innovative solutions aimed at enhancing operational efficiency and data analysis for businesses across various industries. The company has developed a suite of products designed to streamline processes and provide actionable insights, catering to sectors such as technology, finance, and logistics. Their core offerings focus on advanced data analytics tools that assist organizations in understanding their operational landscapes, optimizing resource allocation, and improving overall performance. These products are engineered to serve a diverse clientele, including medium to large enterprises seeking to leverage data-driven decision-making. Insightix's solutions have been adopted in key geographical markets, including North America and Europe, where the demand for robust analytics capabilities continues to grow.Insightix.com generates revenue primarily through a subscription-based model, allowing clients to access its suite of analytical tools and services on an ongoing basis. This structure facilitates continuous engagement with clients, who benefit from regular updates and enhancements to the software, ensuring they remain aligned with the latest technological advancements. The company’s flagship offerings are typically bundled into tiered pricing plans, accommodating various business sizes and needs. These plans include options for additional features or support services, which are designed to cater to both B2B partnerships and direct-to-consumer relationships. The firm focuses on establishing long-term contracts with its clients, fostering a stable revenue stream that supports ongoing product development and customer success initiatives.As part of its strategy for future growth, Insightix is planning to introduce new analytics products designed to enhance operational efficiency further, with specific launch dates to be announced. The company aims to expand its reach into Asian markets, particularly targeting China and India by the end of 2023. The recent Series B funding, totaling USD 6.00 mn, will be utilized to support these initiatives, ensuring the development and deployment of new technologies align with market demands.

## Funding rounds

- Series B, Jul 26, 2007, $6M — Softbank Capital

## Investors

- Softbank Capital (https://capitalatlas.ai/funds/softbank-capital) — Series B