# Insightech

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/insightech-pty

- Industry: Software
- Headquarters: Sydney, Australia
- Website: www.insightech.com
- Total disclosed funding: $0.2M
- Latest round: Seed (Feb 14, 2020)
- Investors on record: 2

## About

Based in New South Wales, Australia, and founded in 2019 by Chaoming Li, Insightech Pty Ltd. operates as a digital analytics company that offers a suite of tools designed to help businesses optimize their website conversion funnel.  In November 2021, Insightech Pty Ltd. raised pre-seed funding led by Flying Fox Ventures. 

Insightech Pty Ltd. offers a platform with key features including Interactive Session Replay, Conversion Funnel Report, Conversion Pathway Report, Click and Scrolling Maps, Visual Form Analysis, and Page Analyzer. Insightech caters to various industries such as eCommerce, Financial Services, Telco, Energy & Utilities, and Automotive, and is suitable for roles such as conversion rate optimization, digital analytics, customer care, digital marketing, data scientists, and UX and product design.

The pricing model of the organisation takes into account data usage, data retention time, data storage location, and add-ons such as machine learning models and consulting services.

## Funding rounds

- Seed, Feb 14, 2020, $0.2M — Polipo Ventures, Grep Investments Pty Ltd

## Investors

- Polipo Ventures (https://capitalatlas.ai/funds/polipo-ventures) — Seed
- Grep Investments Pty Ltd — Seed