# InsideView

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/insideview

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.insideview.com
- Total disclosed funding: $69M
- Latest round: Series E (Dec 13, 2016)
- Investors on record: 8

## About

InsideView Inc. is a data-driven sales and marketing platform that empowers businesses with actionable insights and data enrichment services to improve their B2B customer engagement and growth strategies.InsideView Inc. provides a platform that enhances sales and marketing efforts through data insights. Founded in 2005, the company is headquartered in San Francisco, US. The CEO and founder, Umberto Milletti, has a history of building data-driven solutions. In May 2021, InsideView was acquired by Demandbase, Inc., a strategic move to enhance Demandbase's One B2B Go-To-Market Suite. The company has raised a total of USD 3.51 mn through its latest funding round, Series E, involving multiple investors including Emergence Capital Partners and Spring Lake Equity Partners.InsideView offers a robust platform that aids businesses in accessing critical data and insights for their sales and marketing efforts, focusing on B2B enterprises. The platform enables organizations to enrich their customer data, identify potential leads, and improve their market strategies through detailed analytics and targeted communication. It serves a diverse range of industries including technology, finance, and service sectors across North America, Europe, and parts of Asia-Pacific.InsideView generates revenue primarily through subscription models for its platform, which allows clients to access a suite of tools tailored for data enrichment and marketing effectiveness. The subscription agreements typically span annual contracts, enabling businesses to utilize the platform’s comprehensive functionalities for a consolidated price.Following its acquisition by Demandbase in May 2021, InsideView aims to deepen its integration within the One B2B Go-To-Market Suite, enhancing product offerings and market penetration. The acquisition supports their strategy to expand into new geographical markets and enhance product capabilities, aiming for a broader client base in North America and Europe. The recent funding will facilitate the development of new features and enhancements to existing services, enabling more robust data integration and customer targeting capabilities.

## Funding rounds

- Series E, Dec 13, 2016, $3.5M — Foundation Capital, Emergence Capital, Spring Lake Equity Partners, Split Rock Partners, Rembrandt Venture Partners, Treehouse Capital
- Series E, Jul 17, 2015, $18M — Foundation Capital, Spring Lake Equity Partners, Split Rock Partners, Big Sky Partners, Rembrandt Venture Partners
- Series D, Aug 12, 2013, $17M — Foundation Capital, Emergence Capital, Split Rock Partners, Rembrandt Venture Partners
- Series C, Mar 18, 2011, $12M — Foundation Capital, Emergence Capital, Big Sky Partners, Rembrandt Venture Partners, Greenhouse Capital Partners
- Series B, Mar 31, 2010, $5M — Emergence Capital, Rembrandt Venture Partners, Greenhouse Capital Partners
- Series A, Oct 31, 2008, $6.5M — Emergence Capital, Rembrandt Venture Partners, Greenhouse Capital Partners
- Series A, May 31, 2007, $7.4M — Emergence Capital, Rembrandt Venture Partners, Greenhouse Capital Partners

## Investors

- Emergence Capital (https://capitalatlas.ai/funds/emergence-capital) — Series A, Series B, Series C, Series D, Series E
- Rembrandt Venture Partners (https://capitalatlas.ai/funds/rembrandt-venture-partners) — Series A, Series B, Series C, Series D, Series E
- Greenhouse Capital Partners (https://capitalatlas.ai/funds/greenhouse-capital-partners) — Series A, Series B, Series C
- Foundation Capital (https://capitalatlas.ai/funds/foundation-capital) — Series C, Series D, Series E
- Big Sky Partners (https://capitalatlas.ai/funds/big-sky-partners) — Series C, Series E
- Split Rock Partners (https://capitalatlas.ai/funds/split-rock-partners) — Series D, Series E
- Spring Lake Equity Partners (https://capitalatlas.ai/funds/spring-lake-equity-partners) — Series E
- Treehouse Capital (https://capitalatlas.ai/funds/treehouse-capital) — Series E