# InsiderCX

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/insidercx

- Industry: Healthcare IT
- Headquarters: Varazdin, Croatia
- Website: www.insidercx.com
- Total disclosed funding: $1.8M
- Latest round: Seed (Jan 27, 2026)
- Investors on record: 2

## About

InsiderCX, based in Croatia, specializes in providing an AI-driven feedback platform to enhance patient experiences in healthcare, focusing on real-time feedback collection and analytical insights for clinics and healthcare organizations. Based in Varazdin, Croatia, InsiderCX offers a platform that empowers healthcare providers to gather and analyze patient feedback effectively. The company is founded by Nikola Komes (CEO as of 2026) in 2020. InsiderCX has raised a Seed funding round in which they raised EUR 1.5 mn led by GapMinder Venture Partners with participation from Silicon Gardens. InsiderCX offers an AI-powered feedback platform designed to enhance the patient experience across various healthcare settings. The platform enables clinics to collect and analyze patient feedback in real-time, helping them identify areas for improvement and boost patient retention. Key functionalities include automated surveys sent via SMS or WhatsApp following each patient visit, a comprehensive analytics dashboard for monitoring patient sentiment, and tools for managing quality control processes. InsiderCX serves a diverse client base, including small to medium-sized clinics and larger healthcare organizations, primarily across the United Kingdom and Croatia, facilitating improvements in patient care and operational efficiencies through data-driven insights.The revenue structure of InsiderCX is centered around subscription-based services, where clinics and healthcare organizations pay for access to the platform and its features. Clients typically engage with InsiderCX through a partnership model, which involves signing a data processing and protection agreement before implementation. The company offers various pricing plans that are tailored to the size and needs of the client, reflecting the scope of services utilized, such as automated quality control and patient analytics. These structured transactions not only enhance the clinics' operational management but also facilitate improvements in patient acquisition and retention, reinforcing the value proposition of InsiderCX's offerings. The company plans to use the January 2026 funding to grow in new European markets, enhance its data tools, and serve healthcare insurers.

## Funding rounds

- Seed, Jan 27, 2026, $1.8M — GapMinder Venture Partners, Silicon Gardens

## Investors

- GapMinder Venture Partners (https://capitalatlas.ai/funds/gapminder-venture-partners) — Seed
- Silicon Gardens (https://capitalatlas.ai/funds/silicon-gardens) — Seed