# Insider

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/insider

- Industry: Software
- Headquarters: Singapore, Singapore
- Website: www.useinsider.com/
- Total disclosed funding: $706M
- Latest round: Series E (Oct 31, 2024)
- Investors on record: 12

## About

Based in Singapore, Insider is the creator of an integrated marketing platform that enhances customer experiences through advanced personalization and automated marketing solutions.Insider is focused on creating comprehensive marketing solutions that unify customer data and enhance engagement. Founded in 2012 in Singapore, the company has completed 10 deals. Insider raised USD 500 mn in Series E funding on October 31, 2024, led by General Atlantic, bringing the total amount raised to USD 500 mn.Insider provides an integrated platform designed to enhance customer experiences through personalized marketing solutions. Their core offerings include Agent One™, a suite of autonomous agents that facilitate superior customer engagement, and a Customer Data Platform (CDP) that enables businesses to unify and leverage customer data across various channels. Insider serves a diverse range of industries, including retail, fashion, beauty, automotive, and financial services, across North America, Europe, and Asia-Pacific.In 2020, Insider generated revenue of USD 26,122,431 with a reported EBITDA of USD -679,439. Their revenue model primarily comprises subscription-based services, allowing clients to access journey orchestration tools, predictive marketing engines, and omnichannel messaging capabilities.Insider plans to utilize the recent USD 500 mn raised in Series E funding to develop next-generation marketing software and expand its artificial intelligence research and development efforts. The company aims to grow its workforce and extend its geographic reach, with a focus on entering new markets by the end of 2025.

## Funding rounds

- Series E, Oct 31, 2024, $500M — General Atlantic
- Series D, Feb 25, 2022, $121M — Hong Shan, Qatar Investment Authority, Riverwood Capital, 212, Endeavor Catalyst, Wamda Capital, Esas
- Series C, Jun 12, 2020, $32M — Hong Shan, Riverwood Capital, Endeavor Catalyst, Wamda Capital
- Series B, Jan 30, 2018, $50M — Hong Shan, 500 Global, 212, Wamda Capital, Dogan Group, Öncü Girisim Sermayesi Yatirim Ortakligi A.S.
- Series A, Jun 1, 2016, $2.3M — 500 Global, 212, Wamda Capital, Galata Business Angels, Dogan Group
- Angel, Jan 24, 2013, $0.2M — Galata Business Angels

## Investors

- Galata Business Angels (https://capitalatlas.ai/funds/galata-business-angels) — Angel, Series A
- 500 Global (https://capitalatlas.ai/funds/500-global) — Series A, Series B
- 212 (https://capitalatlas.ai/funds/212) — Series A, Series B, Series D
- Wamda Capital (https://capitalatlas.ai/funds/wamda-capital) — Series A, Series B, Series C, Series D
- Dogan Group — Series A, Series B
- Hong Shan — Series B, Series C, Series D
- Öncü Girisim Sermayesi Yatirim Ortakligi A.S. — Series B
- Riverwood Capital (https://capitalatlas.ai/funds/riverwood-capital) — Series C, Series D
- Endeavor Catalyst (https://capitalatlas.ai/funds/endeavor-catalyst) — Series C, Series D
- Qatar Investment Authority (https://capitalatlas.ai/funds/qatar-investment-authority) — Series D
- Esas (https://capitalatlas.ai/funds/esas) — Series D
- General Atlantic (https://capitalatlas.ai/funds/general-atlantic) — Series E