# InsideHook

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/insidehook

- Industry: Internet
- Headquarters: New York, US
- Website: www.insidehook.com
- Total disclosed funding: $1.7M
- Latest round: Series A (Feb 15, 2013)
- Investors on record: 1

## About

InsideHook is a digital lifestyle publication for men, delivering curated content on news, reviews, health, travel, and fashion that enhances the daily lives of its audience.InsideHook operates as a digital lifestyle publication aimed at men, providing a range of curated content. The company is headquartered in New York, US. It underwent a Series A funding round on February 15, 2013, raising USD 1.70 mn from Trigger Media. Andy Russell serves as the CEO.InsideHook operates as a digital lifestyle publication targeting men, specializing in providing curated content that includes news, reviews, health, travel, and fashion. The core product offerings encompass editorial articles, product reviews, and lifestyle guides, aimed at enhancing the daily lives of its male audience. The platform functions by testing various products—from apparel to appliances—allowing their editorial team to present trustworthy recommendations. The end users are primarily men aged 18 to 45 who are interested in lifestyle trends, health tips, and travel recommendations. InsideHook's content is available across multiple geographical markets, specifically focusing on major metropolitan areas such as New York, Los Angeles, San Francisco, and Chicago, as well as reaching a broader national audience.InsideHook generates revenue through a combination of advertising partnerships and affiliate marketing, where it earns a commission on sales made through its recommendations. This transaction structure typically involves collaborations with brands in the fashion, health, and lifestyle sectors, enabling the company to monetize its editorial content effectively. For instance, advertisers pay for sponsored content that aligns with InsideHook's editorial tone, while product reviews often link to e-commerce sites for direct consumer purchases. This model helps facilitate a direct-to-consumer relationship, enhancing the value of InsideHook's recommendations. The platform's flagship offerings include its subscription newsletters and curated deals, providing exclusive discounts and insights tailored to its subscriber base.InsideHook plans to utilize its recent Series A funding of USD 1.70 mn to support ongoing product development and expansion into new markets. Specific strategies include designing new product offerings aimed at enhancing user engagement and exploring avenues for geographic expansion. The company is particularly focused on increasing its reach in metropolitan areas by launching targeted marketing campaigns to attract a broader audience. This initiative aims to solidify their presence in existing markets and penetrate additional urban locations by the end of 2014.

## Funding rounds

- Series A, Feb 15, 2013, $1.7M — Trigger Media

## Investors

- Trigger Media (https://capitalatlas.ai/funds/trigger-media) — Series A