# inSided

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/insided-b-v

- Industry: Software
- Headquarters: Amsterdam, Netherlands
- Website: www.insided.com
- Total disclosed funding: $6.5M
- Latest round: Series A (Jan 20, 2016)
- Investors on record: 3

## About

inSided B.V. creates innovative customer community platforms that enhance user engagement, support, and feedback mechanisms for businesses, primarily in asset-heavy industries.Founded in 2010 and headquartered in Amsterdam, Netherlands, inSided B.V. specializes in customer community solutions. In January 2022, the company was acquired by Gainsight, Inc., a move aimed at broadening Gainsight's service offerings. The firm has completed a total of 2 deals, with the most recent being the acquisition in January 2022. The Series A funding round raised EUR 6.000 mn led by Ventech, with participation from Fortino Capital and henQ, totaling EUR 6.000 mn raised overall.inSided, now known as Gainsight Customer Communities, offers a comprehensive platform designed to facilitate customer engagement, self-service support, and community-driven product feedback. The core product leverages advanced features such as peer-to-peer discussions, event promotion, and segmented user groups to create a centralized hub where customers can interact and share insights. This platform transforms traditional customer support portals into interactive knowledge bases filled with guides, tutorials, and user-generated content. It enables businesses to actively involve customers in product development processes through ideation, prioritization, and beta testing initiatives. The company's clientele primarily includes asset-heavy industries like oil and gas, utilities, and manufacturing, focusing on North America and Europe to enhance customer satisfaction and retention through community engagement.The revenue structure of Gainsight Customer Communities revolves around a subscription-based model. Clients engage with the platform through varying tiers of subscription plans that cater to different business needs, ensuring access to community management, product communication, and in-app support functionalities. The company’s transactions typically involve businesses subscribing to the software to facilitate customer engagement and self-service capabilities. While specific pricing tiers and costs associated with individual services or products are not disclosed, the model supports ongoing revenue generation through annual or monthly subscription fees. This framework allows clients to maintain access to the platform’s features while fostering continuous customer interaction and feedback, which in turn drives improvements in product offerings and client retention.Following the acquisition of inSided by Gainsight in January 2022, the company plans to leverage its existing community platform to introduce new features aimed at enhancing customer engagement. Specific details about upcoming products are not disclosed, but the acquisition is expected to expand Gainsight's service offerings significantly. Gainsight is focusing on deepening its market presence in North America and Europe, with strategic initiatives aimed at improving community-driven feedback mechanisms. The recent funding will be utilized to support these expansions and product enhancements.

## Funding rounds

- Series A, Jan 20, 2016, $6.5M — Ventech, henQ, Fortino Capital

## Investors

- Ventech (https://capitalatlas.ai/funds/ventech) — Series A
- henQ (https://capitalatlas.ai/funds/henq) — Series A
- Fortino Capital (https://capitalatlas.ai/funds/fortino-capital) — Series A