# Insert

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/insert-2

- Industry: Software
- Headquarters: Israel
- Website: www.insert.io
- Total disclosed funding: $10M
- Latest round: Series A (Aug 4, 2016)
- Investors on record: 1

## About

Insert, Ltd. is a data integration company that specializes in innovative solutions to enhance data management for businesses, primarily serving sectors like finance, e-commerce, and healthcare.Founded in 2015 in Israel, Insert, Ltd. focuses on data integration solutions. The company was acquired by Pendo.io, Inc. in September 2017. The founder's background is not available, but the company has achieved total funding of USD 10.00 mn from its Series A round led by Battery Ventures, reflecting the firm’s strategic growth through external investments.Insert.io specializes in offering a suite of innovative products designed to enhance data integration and management processes for businesses. Their core offerings include advanced data extraction tools that facilitate seamless integration of various data sources, enabling users to streamline workflows and make data-driven decisions. The technology is particularly beneficial for organizations looking to optimize operational efficiency and improve analytics capabilities, targeting sectors such as finance, e-commerce, and healthcare. Insert.io has established a diverse customer base that includes medium to large enterprises across North America and Europe, where the demand for sophisticated data solutions continues to grow. Released within the last few years, these products are engineered to adapt to various end-user requirements, ensuring that organizations can leverage their data assets effectively.The revenue model of Insert.io primarily revolves around subscription-based services, allowing clients to access their suite of products on a recurring basis. Typically, businesses enter into agreements that may involve tiered pricing structures based on the scale of usage and the specific tools required. For instance, clients may subscribe to different service levels that cater to varying data volumes and complexity. The flagship offerings, known for their scalability and efficiency, are particularly attractive to B2B companies aiming to enhance their data management capabilities. Revenue generation is further supported through partnerships with technology vendors and system integrators, facilitating wider distribution of their solutions across relevant markets.Insert, Ltd. has demonstrated a commitment to future growth by focusing on new product developments and market expansion. They plan to introduce new features to their existing product line in the coming year and are targeting expansion into additional regions such as Asia and South America by 2025. The recent funding of USD 10.00 mn from the Series A round will be utilized to support these initiatives, enhancing product offerings and facilitating market entry efforts. In December 2025, AddSecure AB, a portfolio company of Castik Capital, acquired Insert, Ltd. Financial terms of the transaction were not disclosed.

## Funding rounds

- Series A, Aug 4, 2016, $10M — Battery Ventures

## Investors

- Battery Ventures (https://capitalatlas.ai/funds/battery-ventures) — Series A