# Insensi

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/insensi

- Industry: Telecoms
- Headquarters: New York, US
- Website: www.ily.co
- Total disclosed funding: $2.4M
- Latest round: Seed (Jan 28, 2015)
- Investors on record: 5

## About

Insensi, Inc. specializes in creating innovative communication devices aimed at enhancing family connectivity, particularly between generations, leveraging technology designed for users of all ages.Founded in 2014 in New York, US, Insensi, Inc. is focused on developing communication technology that simplifies interactions among family members, particularly targeting non-tech-savvy users. Co-founded by Erika Ramirez and Gregory Lally, the company has completed 5 deals. Its latest funding round, a VENTURE DEBT of USD 0.65 mn, was raised by September 2016, adding to a total amount raised of USD 2.40 mn.Ily's core product is a modern family phone designed to facilitate seamless communication among family members of all ages, specifically targeting those who may not be tech-savvy, such as toddlers and seniors. The device centers around the Ily app, which connects users across different operating systems, such as Android and iOS, allowing easy communication through video calls, texts, and shared drawings. The Ily device is simplified to eliminate distractions; it lacks an internet browser, unknown contacts, and complex settings, making it a secure and user-friendly option for families. Primary use cases include fostering intergenerational communication, enabling children to connect with family members, and ensuring that parents can manage the communication methods of their children. Ily products are designed for family units globally, focusing on regions where technology may have been a barrier to communication, enhancing connectivity across demographic lines.Ily generates revenue through direct sales of its flagship device and potential subscription plans tied to the Ily app's features. The sales model emphasizes direct-to-consumer transactions, allowing families to purchase the device and access its functionalities without intermediaries. Transaction structures may include bundled pricing for devices accompanied by ongoing support or app updates, ensuring a consistent revenue stream from existing customers. Each device is sold with an initial one-time payment, while the accompanying app may offer additional features under a subscription model, creating avenues for recurring revenue as families continue to engage with the Ily ecosystem. Through this approach, Ily aims to cultivate a loyal customer base that values the ease of connection and security provided by its offerings.Insensi, Inc. plans to leverage its recent VENTURE DEBT funding to enhance product development and expand its market reach. The company is currently designing new features for the Ily app, with plans for a product launch aimed at older demographics by late 2024. Additionally, Insensi is targeting international expansion into Europe and Southeast Asia by 2025 to reach families in regions with high demand for simplified communication solutions. The recent funding will support these initiatives, ensuring resources are allocated effectively to meet the growing needs of families globally.

## Funding rounds

- Seed, Jan 28, 2015, $2.4M — Compound Ventures, Felicis Ventures, Kima Ventures, SparkLabs Global Ventures, Prudence

## Investors

- Compound Ventures (https://capitalatlas.ai/funds/compound-ventures) — Seed
- Felicis Ventures (https://capitalatlas.ai/funds/felicis-ventures) — Seed
- Kima Ventures (https://capitalatlas.ai/funds/kima-ventures) — Seed
- SparkLabs Global Ventures (https://capitalatlas.ai/funds/sparklabs-global-ventures) — Seed
- Prudence (https://capitalatlas.ai/funds/prudence) — Seed