# Innovist

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/innovist

- Industry: Consumer Products
- Headquarters: Gurgaon, India
- Website: https://innovist.com
- Total disclosed funding: $27M
- Latest round: Series B (Apr 7, 2025)
- Investors on record: 12

## About

Innovist, based in Gurgaon, India, specializes in creating innovative skincare, haircare, and suncare products designed to meet consumer needs for effective personal care solutions.Founded in 2018 by Rohit Chawla, Sifat Khurana, and Vimal Bhola, Innovist operates from Gurgaon, India. The company focuses on developing effective personal care products and has successfully completed 7 deals. Their latest funding round, a Series B Secondary Stock Purchase, raised INR 1.36 million on April 7, 2025, led by ICICI Venture with participation from Mirabilis Investment Trust, Niveshaay, and returning investor Sauce.vc. The total amount raised by the company to date is INR 7 million.Innovist specializes in developing and retailing a range of skincare, haircare, and suncare products. Their offerings include advanced formulations like hair growth serums with Redensyl and rosemary, exfoliating body washes featuring lactic acid, and a variety of sunscreens tailored for different skin types. These products cater to various consumer needs, from addressing hair thinning to providing UV protection, all while emphasizing clean and transparent personal care alternatives available primarily in the Indian market.In the most recent year, Innovist reported a revenue of INR 4,552,828.50 with an EBITDA of -INR 2,026,188.70. They operate through a direct-to-consumer model, allowing customers to purchase items from their online platform, often benefiting from promotional offers. Their flagship products, including the Advanced Hair Growth Serum, are competitively priced to enhance customer engagement and encourage repeat purchases.Following their Series B funding, Innovist plans to invest in product research and development, expand its workforce, and introduce new products targeting unmet consumer needs. The company aims to enter additional geographic markets, focusing on Southeast Asia and the Middle East by 2026, leveraging the recent funding to support these initiatives.

## Funding rounds

- Series B, Apr 7, 2025, $16M — ICICI Venture, Sauce.vc, Mirabilis Investment Trust, Niveshaay
- Series A, Nov 14, 2023, $4.7M — Accel, Amazon, Sauce.vc
- Seed, Apr 26, 2022, $3.5M — Accel, Sauce.vc, Patni Wealth Advisors, Jani Ventures, 72 Ventures
- Seed, May 10, 2021, $2.1M — Point72 Asset Management, Sauce.vc, Patni Wealth Advisors, LogX Ventures, Beacon Trusteeship Limited
- Seed, Jul 31, 2019, $0.3M — Sauce.vc, Beacon Trusteeship Limited

## Investors

- Sauce.vc (https://capitalatlas.ai/funds/sauce-vc) — Seed, Series A, Series B
- Beacon Trusteeship Limited — Seed
- Point72 Asset Management — Seed
- Patni Wealth Advisors — Seed
- LogX Ventures — Seed
- Accel (https://capitalatlas.ai/funds/accel) — Seed, Series A
- Jani Ventures (https://capitalatlas.ai/funds/jani-ventures) — Seed
- 72 Ventures — Seed
- Amazon (https://capitalatlas.ai/funds/amazon) — Series A
- ICICI Venture (https://capitalatlas.ai/funds/icici-venture) — Series B
- Mirabilis Investment Trust — Series B
- Niveshaay (https://capitalatlas.ai/funds/niveshaay) — Series B