# Innovectra

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/innovectra

- Industry: Software
- Headquarters: Vienna, US
- Website: www.innovectra.com
- Total disclosed funding: $9.6M
- Latest round: Series D (May 6, 2010)
- Investors on record: 2

## About

Innovectra Corp. is a digital solutions provider that specializes in creating interactive digital catalogs, enhancing user engagement and optimizing marketing strategies for businesses across various sectors.Founded in 1996 in Vienna, US, Innovectra Corp. focuses on digital catalog solutions. The company has undergone a significant shift in strategy, culminating in its acquisition by ImmersiFind Inc. in January 2011. Innovectra has successfully completed a total of 9 deals, with its latest funding round being a Series D in which they raised USD 0.31 mn from Edison Partners, matching the total amount raised.Dirxion specializes in digital catalog creation and publication software, offering a comprehensive suite of interactive features designed to enhance user engagement with product catalogs. The core service revolves around transforming static PDFs into dynamic, searchable online catalogs, enabling businesses to effectively connect with their audiences, improve readership, and facilitate direct sales through enhanced digital experiences. Key functionalities include customized UX/UI designs that align with client branding, advanced search capabilities with keyword and category filters, and mobile compatibility across various devices. Dirxion primarily serves B2B enterprises and retailers across North America and Europe, providing tailored solutions to industries such as retail, manufacturing, and e-commerce, allowing them to optimize their marketing strategies and customer interactions.Dirxion's revenue model is founded on a full-service approach to digital catalog solutions, which involves direct partnerships with clients to create and maintain their digital publications. The company engages in B2B transactions, where clients provide data for product catalogs, and in return, Dirxion delivers interactive online catalogs embedded within the clients' websites. Revenue is generated through subscription services, where clients pay for ongoing access to Dirxion's proprietary software and maintenance services. These subscriptions typically include features such as custom catalog development, analytical tracking, and support services. The structure of these transactions allows for scalability, accommodating various client needs and providing ongoing value through enhanced digital engagement.The company is strategizing for future growth with a focus on expanding its offerings and market reach. There are plans to launch new products designed to enhance digital catalog functionalities, although specific release dates are not detailed. Innovectra is also considering expanding into additional markets in North America and Europe by mid-2023. The recent funding from the Series D round in January 2011 will support these initiatives, particularly in product development and market expansion efforts.

## Funding rounds

- Series D, May 6, 2010, $0.3M — Edison Partners
- Series C, Aug 14, 2007, $1.8M — Edison Partners, Longworth Venture Partners
- Series B, May 5, 2006, $4M — Edison Partners, Longworth Venture Partners
- Series B, Jun 7, 2004, $3.5M — Edison Partners, Longworth Venture Partners

## Investors

- Edison Partners (https://capitalatlas.ai/funds/edison-partners) — Series B, Series C, Series D
- Longworth Venture Partners (https://capitalatlas.ai/funds/longworth-venture-partners) — Series B, Series C