# Innovative Leisure

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/innovative-leisure

- Industry: Internet
- Headquarters: Los Angeles, US
- Website: www.innovativeleisure.net
- Latest round: Seed (Aug 6, 2012)
- Investors on record: 1

## About

Innovative Leisure is a music company dedicated to curating and promoting a diverse array of artists and genres, focusing on music production, artist management, and distribution services to enhance visibility for emerging talent.Innovative Leisure operates as a music label that focuses on artist promotion and management. The company is headquartered in Los Angeles, US. It received Seed financing from Hummer Winblad in August 2012, marking a pivotal point in its business strategy to enhance its artist roster and expand its market presence.Innovative Leisure specializes in curating and promoting a diverse range of musical talent through its label, which includes artists from various genres. The core offerings encompass music production, artist management, and distribution services, aimed at facilitating the growth and visibility of emerging artists. The company serves a clientele that ranges from individual musicians to larger music groups, providing support in branding, marketing, and distribution across multiple platforms. Innovative Leisure's products primarily cater to the music industry, targeting both B2C and B2B segments by engaging directly with consumers through digital downloads and streaming services, as well as partnering with retail and online music platforms. The geographical markets include North America and select international territories, reflecting a broad outreach that supports both domestic and global distribution of its artists' works.Innovative Leisure generates revenue through a structured business model that combines direct-to-consumer sales and partnerships with various distribution channels. The firm engages in B2B transactions with retailers and streaming services, enabling artists to reach wider audiences through established platforms. Revenue is accrued from music sales, licensing deals, and potential merchandising associated with its roster of artists. Pricing structures for individual products or services are aligned with industry standards, ensuring competitiveness in market offerings. By focusing on flagship artists and their associated works, Innovative Leisure capitalizes on the popularity and demand for quality music content, reinforcing its position within the music industry ecosystem.Innovative Leisure aims to expand its product offerings with new music releases, although specific release dates are yet to be announced. The company plans to enter new geographic markets, targeting regions in Europe and Asia by 2024, intending to increase its global footprint. The funds raised from the Seed financing in August 2012 are expected to support these initiatives, particularly in marketing and distribution efforts to facilitate the entry into these new markets.

## Funding rounds

- Seed, Aug 6, 2012 — Aspenwood Ventures

## Investors

- Aspenwood Ventures (https://capitalatlas.ai/funds/aspenwood-ventures) — Seed