# Inneractive

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/inneractive

- Industry: Marketing/Advertising
- Headquarters: Petah Tikva, Israel
- Website: www.inner-active.com
- Total disclosed funding: $12M
- Latest round: Series C (Jan 29, 2014)
- Investors on record: 2

## About

Inneractive Ltd. is a technology company specializing in mobile advertising solutions, providing innovative tools for app developers and advertisers to maximize their engagement and revenue.Founded in 2007 and headquartered in Petah Tikva, Israel, Inneractive Ltd. operates in the mobile advertising space, offering a platform for app monetization. The company was acquired by RNTS Media in March 2016 for an initial USD 46 mn, with an additional USD 26 mn contingent on performance. Throughout its operation, Inneractive has successfully completed 4 deals.Inneractive Ltd. provides a mobile advertising platform that enables app developers to optimize their monetization strategies through targeted advertising solutions. Its services include programmatic advertising, real-time bidding, and analytics tools, designed to enhance app revenue and user engagement across various mobile applications.Inneractive's revenue model is primarily derived from its mobile advertising solutions, which generate income through advertiser transactions on its platform. The company's financial performance is bolstered by its strategic partnerships and integrations that enhance its advertising capabilities. The total amount raised by the company stands at USD 46 mn, reflecting its successful funding efforts.Looking ahead, Inneractive plans to leverage its recent acquisition to enhance its product offerings and expand its reach within the mobile advertising industry. The company aims to introduce new features to its platform in the upcoming year, targeting key markets in North America and Europe for expansion. The funding from the 2016 Trade Sale will be utilized to support these initiatives and further develop innovative advertising solutions for mobile applications.

## Funding rounds

- Series C, Jan 29, 2014, $6M — Evergreen Partners, Kreos Capital
- Series B, Aug 7, 2012, $3.5M — Evergreen Partners
- Series B, Aug 23, 2010, $2.3M — Evergreen Partners

## Investors

- Evergreen Partners — Series B, Series C
- Kreos Capital — Series C