# InnBeauty Project

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/innbeauty-project

- Industry: Consumer Products
- Headquarters: White Plains, US
- Website: www.innbeautyproject.com
- Total disclosed funding: $12M
- Latest round: Series A (Dec 13, 2022)
- Investors on record: 3

## About

InnBeauty Project, based in the US, specializes in innovative skincare solutions designed to improve skin health and address various concerns, appealing to a diverse, global clientele seeking effective beauty products.InnBeauty Project was founded in 2018 in White Plains, US, by Alisa Metzger and Jen Shane. The company focuses on skincare and has successfully completed two deals, with the latest funding round being a Series A, raising USD 12.00 mn on December 13, 2022, led by Alliance Consumer Growth, along with investors Beechwood Capital and Strand Equity. The total amount raised now stands at USD 12.00 mn, with a current company valuation of USD 42.067 mn.INNBEAUTY PROJECT offers a range of skincare products targeting skin health concerns such as aging, dryness, and uneven skin tone. Their key products include the Extreme Cream Firming & Lifting Moisturizer, the Extreme Cream Eye Firming & Contouring Eye Cream, and the Elastic Skin Anti-Aging Growth Factor Serum, all formulated with clinically proven ingredients for effective results. The brand sells its products globally, primarily in North America, ensuring accessibility to consumers seeking reliable skincare options.INNBEAUTY PROJECT generates revenue through direct-to-consumer sales on their online platform, where customers can purchase individual products or curated bundles. The flagship products, including the Extreme Cream line and Elastic Skin Serum, are competitively priced to maintain perceived value. The company encourages higher transaction values through promotional offers and curated bundles, ensuring a streamlined purchasing process that supports customer satisfaction and retention.In December 2022, InnBeauty Project raised USD 12.00 mn in Series B funding, which will be utilized to enhance brand visibility and expand distribution into Sephora Canada’s omnichannel operation in the first half of 2023. The company is also focused on developing upcoming new products, aiming to broaden its market reach and address diverse consumer skincare needs.

## Funding rounds

- Series A, Dec 13, 2022, $12M — Alliance Consumer Growth, Strand Equity, Beechwood Capital

## Investors

- Alliance Consumer Growth (https://capitalatlas.ai/funds/alliance-consumer-growth) — Series A
- Strand Equity (https://capitalatlas.ai/funds/strand-equity) — Series A
- Beechwood Capital (https://capitalatlas.ai/funds/beechwood-capital) — Series A