# Inmix

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/inmix

- Industry: Consumer Products
- Headquarters: Hangzhou, China
- Website: www.inmix.com
- Total disclosed funding: $14M
- Latest round: Series B (Apr 21, 2017)
- Investors on record: 6

## About

Based in Hangzhou, China, Inmix is a retailer specializing in premium glasses and eyewear, providing consumers with a diverse selection of stylish and functional optical products.Inmix, founded in 2009, operates primarily in the eyewear retail sector. The company has successfully conducted four deals, with the latest being a Series B funding round in May 2021, raising CNY 48.00 mn from investors including La Chapelle, Legend Capital, and Tiantu Capital. The company remains independent, with no reported parent or subsidiary connections.Inmix.com specializes in delivering premium eyewear products to a global clientele. The platform focuses on offering a broad range of glasses tailored for various customer needs, ensuring high-quality design and comfort. Inmix serves markets across North America, Europe, and Asia, promoting a seamless online shopping experience.Inmix generated revenue of CNY 14,870,353.80 in 2016, with an EBITDA loss of CNY 1,742,084.50 in the same year, reflecting the challenges faced in the competitive eyewear market.Inmix's recent Series B funding round in May 2021 will be instrumental in launching new eyewear products and expanding its presence in targeted markets, including Southeast Asia and Europe, by 2023. The company aims to enhance its product offerings and improve service delivery, supported by fresh investments from notable backers.

## Funding rounds

- Series B, Apr 21, 2017, $7M — Legend Capital, Tiantu Capital, La Chapelle
- Series B, Aug 5, 2016 — Legend Capital, IDG Capital, CITIC Goldstone Fund Management, ABC Capital
- Series A, Jun 16, 2015, $7M — Legend Capital, IDG Capital

## Investors

- Legend Capital — Series A, Series B
- IDG Capital (https://capitalatlas.ai/funds/idg-capital) — Series A, Series B
- CITIC Goldstone Fund Management (https://capitalatlas.ai/funds/citic-goldstone-fund-management) — Series B
- ABC Capital (https://capitalatlas.ai/funds/abc-capital) — Series B
- Tiantu Capital (https://capitalatlas.ai/funds/tiantu-capital) — Series B
- La Chapelle — Series B