# InkMango

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/inkmango

- Industry: Media
- Headquarters: New York, US
- Website: www.thejuggernaut.com
- Total disclosed funding: $17M
- Latest round: Seed (Oct 13, 2020)
- Investors on record: 6

## About

InkMango Inc. operates The Juggernaut, a media company that delivers culturally relevant content focused on South Asia and its diaspora, aiming to enhance media representation and engage diverse audiences.Founded in 2018 in New York, US, InkMango Inc. runs The Juggernaut, which specializes in South Asian narratives. The company's recent phase included raising USD 2.000 mn in Seed funding on October 13, 2020, led by Precursor Ventures and supported by Backstage Capital, New Media Ventures, Old Town Media, and Unpopular Ventures. Snigdha Sur serves as CEO, with co-founders Patrick Fay and Snigdha Sur both contributing to the company’s direction.The Juggernaut specializes in delivering insightful and culturally relevant content focused on South Asia and its diaspora. Its core offerings include a weekly newsletter that curates significant news stories and features on various topics such as culture, politics, film, and food, primarily catering to an audience interested in South Asian narratives. The company aims to fill a gap in media representation by highlighting untold stories and perspectives that resonate with South Asian communities worldwide. Its target customer base encompasses individuals, organizations, and institutions interested in global South Asian affairs, with a strong emphasis on educational and cultural enrichment. The Juggernaut's content is accessible in multiple geographical markets, including North America, the UK, and other regions with significant South Asian populations, providing a platform that connects readers with their heritage and contemporary issues.The Juggernaut's revenue model is primarily subscription-based, where users pay for access to exclusive content and curated stories through a weekly newsletter format. Clients include individual subscribers drawn from diverse backgrounds interested in enriching their understanding of South Asian culture and issues. Transactions typically involve direct-to-consumer subscriptions, allowing users to receive tailored content that aligns with their interests. The company may also engage in partnerships with organizations and sponsors that align with its mission, further diversifying its revenue streams. This approach not only fosters a committed reader base but also enables the company to maintain a steady flow of content that speaks to its audience's needs and preferences.The Juggernaut plans to leverage the recent USD 2.000 mn in Seed funding raised on October 13, 2020, to advance its offerings and explore new markets. Specific upcoming products or features are currently being designed, though detailed release dates have not been disclosed. Targeted regions for expansion include areas within North America and the UK, aiming to grow its readership by the end of 2022. The funding will support these initiatives, enhancing content creation and marketing efforts to reach wider South Asian communities.

## Funding rounds

- Seed, Oct 13, 2020, $2M — NMV, Precursor Ventures, Backstage Capital, Unpopular Ventures, Old Town Media
- Seed, Jul 30, 2019 — Y Combinator, Precursor Ventures, Unpopular Ventures
- Seed, Mar 13, 2019, $15M — Y Combinator

## Investors

- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed
- Precursor Ventures (https://capitalatlas.ai/funds/precursor-ventures) — Seed
- Unpopular Ventures (https://capitalatlas.ai/funds/unpopular-ventures) — Seed
- NMV (https://capitalatlas.ai/funds/nmv) — Seed
- Backstage Capital (https://capitalatlas.ai/funds/backstage-capital) — Seed
- Old Town Media — Seed