# InfoScout

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/infoscout

- Industry: Marketing/Advertising
- Headquarters: San Francisco, US
- Website: www.shoparoo.com
- Total disclosed funding: $21M
- Latest round: Series B (Jun 19, 2014)
- Investors on record: 5

## About

InfoScout Inc. specializes in providing innovative solutions that enhance digital marketing effectiveness and online presence for businesses, thereby facilitating improved customer engagement and brand visibility in competitive markets.InfoScout Inc. operates as a digital solutions provider, primarily assisting businesses in building and managing their online presence. The company is headquartered in San Francisco, US. The founder, Davide Giacobbe, has a history of establishing successful ventures and currently serves as CEO. On June 19, 2014, InfoScout Inc. raised USD 16 mn in a Series B funding round led by Bain Capital, Horizon Capital Partners, and MHS Capital. This funding round represents the total amount raised by the company to date, with a total of three deals conducted.The company offers a range of innovative digital solutions focused on enhancing online presence and digital marketing effectiveness for businesses. Its offerings include website hosting, domain registration, and various tools designed for building and managing websites. These services cater to small to medium-sized enterprises (SMEs) looking to establish a digital footprint in competitive markets. InfoScout's client base includes entrepreneurs, startups, and established businesses across various sectors aiming to improve their online visibility and customer engagement, with products available in North America, Europe, and select emerging markets in Asia.InfoScout Inc. generates revenue primarily through a subscription-based model where clients pay for services such as web hosting and domain registration on a recurring basis. Transactions occur directly between the company and its clients, ensuring a streamlined process. The pricing structure includes tiered subscription plans tailored to various business sizes and needs, allowing for flexibility and scalability as clients grow. The company's flagship products, including comprehensive hosting services and domain management solutions, address specific client requirements, fostering long-term engagement and satisfaction while ensuring predictable cash flow.Following the Series B funding round completed on June 19, 2014, InfoScout Inc. plans to utilize the raised funds to support the development of new products aimed at enhancing its service offerings. The company is also strategizing to expand into additional geographic markets, particularly focusing on regions in Asia where demand for digital solutions is growing. Specific details regarding upcoming product launches or exact target dates for market expansion are not provided.

## Funding rounds

- Series B, Jun 19, 2014, $16M — Horizon Capital Partners, Bain Capital, MHS Capital
- Series A, May 1, 2013, $5M — Bain Capital, Founder Collective, dunnhumby Ventures

## Investors

- Bain Capital (https://capitalatlas.ai/funds/bain-capital) — Series A, Series B
- Founder Collective (https://capitalatlas.ai/funds/founder-collective) — Series A
- dunnhumby Ventures (https://capitalatlas.ai/funds/dunnhumby-ventures) — Series A
- Horizon Capital Partners (https://capitalatlas.ai/funds/horizon-capital-partners) — Series B
- MHS Capital (https://capitalatlas.ai/funds/mhs-capital) — Series B