# Informa TechTarget

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/informa-techtarget

- Industry: Marketing/Advertising
- Headquarters: Newton, US
- Website: www.techtarget.com/
- Total disclosed funding: $115M
- Latest round: Series C (Dec 21, 2004)
- Investors on record: 3

## About

TechTarget, Inc. is a US-based company specializing in digital marketing and information services for technology sectors, providing platforms that aid technology decision-making and vendor engagement with IT professionals.Founded in 1999 and headquartered in Newton, Massachusetts, TechTarget operates a global network of technology-focused websites. The company was co-founded by Anishika Singh, David Castaneira, Don Hawk, Greg Strakosch, Kristina Antaranyan, Larry Ellison, and Steve Duplessie. TechTarget raised USD 100.1 million in its IPO by selling 7.7 million shares at USD 13 each on May 17, 2007, and its most recent funding round was an Add-on round that raised USD 350.00 mn. The company has conducted a total of 6 deals to date.TechTarget operates a global network of information technology websites, focusing on technology decision-making and education. Its core offerings encompass targeted content creation, lead generation, and marketing services designed for technology vendors to engage IT professionals. The platform addresses various sectors, particularly cloud computing, cybersecurity, and enterprise software, assisting clients in overcoming challenges related to technology adoption and operational efficiency across North America, Europe, and Asia-Pacific.In 2023, TechTarget generated revenue of USD 229.96 mn, with an EBITDA of USD 21.26 mn. The company primarily utilizes a subscription-based model and targeted advertising, allowing clients access to premium content, marketing solutions, and lead generation services designed to enhance their reach within the IT marketplace.TechTarget is actively working on expanding its product offerings, with new marketing solutions expected to launch by the end of 2023. The company plans to extend its market presence into emerging technology sectors in Europe and the Asia-Pacific region, aiming for significant growth by 2024. Recent funding from the Add-on round will support these initiatives, enhancing their capabilities in providing targeted and effective digital marketing services.

## Funding rounds

- Series C, Dec 21, 2004, $15M — TCV, Polaris Partners
- Series B, Jun 16, 2004, $70M — TCV, Polaris Partners
- Series A, Mar 12, 2001, $30M — Polaris Partners, United Communications Group

## Investors

- Polaris Partners (https://capitalatlas.ai/funds/polaris-partners) — Series A, Series B, Series C
- United Communications Group — Series A
- TCV (https://capitalatlas.ai/funds/tcv) — Series B, Series C