# InfoNow

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/infonow

- Industry: Software
- Headquarters: Denver, US
- Website: www.channelinsight.com
- Total disclosed funding: $21M
- Latest round: Series C (Apr 26, 2011)
- Investors on record: 4

## About

InfoNow Corp. specializes in providing digital solutions that enhance online engagement and optimize content management for businesses across various sectors.InfoNow Corp. is headquartered in Denver, US, and offers services primarily focused on improving online presence for enterprises. The company has undergone strategic pivots to adapt to market demands. It raised USD 10.00 mn in a Series C funding round led by RHO Capital Partners on October 19, 2015, marking a significant milestone in its financial journey. The company has completed a total of 6 deals, including its acquisition by Model N, a portfolio company of Accel Partners, Accel-KKR, and Meritech Capital Partners. The founder's specific history is not documented, but the current leadership is pivotal in steering the company's strategic direction.The company offers a comprehensive suite of digital solutions aimed at improving online engagement and streamlining content management for businesses. Its core offerings include an advanced content management system (CMS) that facilitates the creation, management, and modification of digital content across multiple platforms. This CMS is designed for enterprises looking to enhance customer interaction through customizable templates and sophisticated analytics tools. Key end users include marketing teams, content creators, and e-commerce businesses, particularly in North America and Europe, who rely on these solutions to elevate user experiences and boost conversion rates. InfoNow Corp. emphasizes seamless integration with existing IT infrastructures, catering to various industries such as retail, education, and media.The company's revenue model is based on subscription services, providing clients with tiered pricing plans suited to different business sizes. Clients pay a recurring fee to access its digital solutions, which include the CMS and additional support services. Medium-sized enterprises often select standard subscription plans, while larger organizations may opt for more comprehensive enterprise solutions that feature dedicated account management and enhanced data security. Partnerships with digital marketing agencies augment the revenue stream, as these agencies frequently resell the company's solutions to their clients on a B2B basis, ensuring a diversified and consistent service delivery to the client base.Looking ahead, InfoNow Corp. is focused on launching new products designed to further enhance its offerings, although specific release dates have not been detailed. The company is also planning to expand its market presence, particularly targeting new geographic regions to increase its customer base. The recent funding from the Series C round will be strategically utilized to support these growth initiatives, including the development of new product features and market entry strategies. These efforts are critical in positioning the company for future opportunities and challenges in the digital solutions landscape.

## Funding rounds

- Series C, Apr 26, 2011, $10M — RHO, Sequel Venture Partners, Sevin Rosen Funds, Vedanta Capital
- Series B, Jul 6, 2009, $5M — Sequel Venture Partners, Sevin Rosen Funds, Vedanta Capital
- Series A, Oct 18, 2007, $6M — Sequel Venture Partners, Sevin Rosen Funds

## Investors

- Sequel Venture Partners (https://capitalatlas.ai/funds/sequel-venture-partners) — Series A, Series B, Series C
- Sevin Rosen Funds (https://capitalatlas.ai/funds/sevin-rosen-funds) — Series A, Series B, Series C
- Vedanta Capital (https://capitalatlas.ai/funds/vedanta-capital) — Series B, Series C
- RHO (https://capitalatlas.ai/funds/rho) — Series C