# Influans

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/influans

- Industry: Software
- Headquarters: Palo Alto, US
- Website: www.influans.com
- Total disclosed funding: $7.2M
- Latest round: Seed (Sep 14, 2017)
- Investors on record: 3

## About

Influans Inc. is a digital marketing company specializing in innovative strategies that enhance social media engagement for brands by optimizing their influencer marketing campaigns across platforms like Instagram, TikTok, and Facebook.Influans Inc., founded in 2014 and headquartered in Palo Alto, US, focuses on enhancing social media engagement through influencer marketing strategies. The company has engaged in 2 deals, with the most recent deal occurring on September 14, 2017. The latest funding round was a Seed round where they raised EUR 6 million, led by Idinvest Partners with participation from Iris Capital and Partech Partners. Bertrand Diard is the founder of Influans Inc.Influans.com provides innovative strategies and insights aimed at enhancing social media engagement across platforms such as Instagram, TikTok, and Facebook. The company offers a suite of tools that empower brands and marketers to optimize their influencer marketing campaigns. Core offerings include data analytics solutions for data-driven decision-making, influencer collaboration strategies for trade show success, and content creation guidelines for real-time engagement. Influans.com primarily serves brands looking to improve their online presence and influencers aiming to expand their reach across North America, Europe, and Asia.Influans.com operates on a revenue model based on subscription and partnership structures. Clients engage in transactions that include subscriptions for analytics software, service fees for influencer collaborations, and consultancy fees for tailored marketing strategies. The pricing plans accommodate various business sizes, ensuring access to resources that optimize influencer marketing. Key services include data analytics and influencer campaign management, supporting brands in enhancing their social media strategies and ROI.Influans Inc. plans to leverage the EUR 6 million raised in their Seed funding round to develop new products aimed at enhancing influencer marketing effectiveness. The company is targeting the Asia-Pacific region for expansion by the end of 2023, aiming to tap into the growing market for social media engagement. The funding will be utilized to enhance their service offerings and technology to support this growth strategy.

## Funding rounds

- Seed, Sep 14, 2017, $7.2M — Idinvest Partners, Partech Partners, IRIS

## Investors

- Idinvest Partners (https://capitalatlas.ai/funds/idinvest-partners) — Seed
- Partech Partners (https://capitalatlas.ai/funds/partech-partners) — Seed
- IRIS (https://capitalatlas.ai/funds/iris) — Seed