# Influ2

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/influ2

- Industry: Software
- Headquarters: Sunnyvale, US
- Website: www.influ2.com
- Total disclosed funding: $12M
- Latest round: Series A (May 7, 2021)
- Investors on record: 5

## About

Influ2, Inc. specializes in contact-level advertising solutions that enhance sales and marketing strategies, enabling precise targeting for B2B companies in North America and Europe.Founded in 2017 in Sunnyvale, US, Influ2, Inc. focuses on a unique advertising approach that allows businesses to target specific decision-makers within organizations. The company, created by Dmitri Lisitski and Volodymyr Mikhalko, has successfully completed 3 deals to date. Its latest funding came through a Series A round, raising USD 1.798 mn on August 5, 2024, bringing the total amount raised to USD 1.798 mn and resulting in a current company valuation of USD 31.458 mn.Influ2 offers a specialized advertising solution focused on contact-level advertising aimed at enhancing sales and marketing efforts. Their core product enables businesses to target specific decision-makers within organizations, thereby increasing the efficiency of advertising spend. By leveraging first-party data, the platform facilitates targeted advertising across major networks such as LinkedIn, Facebook, and Google, allowing clients to reach previously unattainable buyers in various sectors, including enterprise and niche markets. The service improves the alignment between marketing and sales teams, enabling them to effectively engage with the same prospects. Influ2’s customer base primarily includes B2B companies looking to refine their account-based marketing (ABM) strategies, focusing on North America and Europe.The revenue model of Influ2 is primarily based on subscription-based services that allow businesses to access their contact-level advertising platform. Clients can engage in partnerships that provide tailored advertising solutions, enhancing their marketing efforts while tracking campaign performance in real-time. The transaction structure involves clients subscribing to various service tiers based on their advertising needs and expected outcomes. Although specific pricing plans for individual services are not disclosed, they typically offer options suitable for different scales of business operations. Influ2’s flagship product, which centers around advanced targeting capabilities, is specifically designed to increase conversion rates and generate measurable impact on sales pipelines, thus driving revenue growth for their clients.With the recent Series A funding of USD 1.80 million, Influ2, Inc. plans to enhance its existing contact-level advertising platform and expand its service offerings. The company is also looking to penetrate new markets, particularly in Europe, by the end of 2025 while continuing to innovate with upcoming product launches aimed at improving user engagement and analytics capabilities.

## Funding rounds

- Series A, May 7, 2021, $8.8M — Rally Ventures
- Seed, Sep 24, 2020, $3.4M — AVentures Capital, Detonate Ventures, VentureFriends, One Way Ventures

## Investors

- AVentures Capital (https://capitalatlas.ai/funds/aventures-capital) — Seed
- Detonate Ventures — Seed
- VentureFriends (https://capitalatlas.ai/funds/venturefriends) — Seed
- One Way Ventures (https://capitalatlas.ai/funds/one-way-ventures) — Seed
- Rally Ventures (https://capitalatlas.ai/funds/rally-ventures) — Series A