# Infinitum Electric

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/infinitum-electric

- Industry: Industrial Machinery
- Headquarters: Round Rock, US
- Website: www.goinfinitum.com
- Total disclosed funding: $351M
- Latest round: Series E (Jul 22, 2024)
- Investors on record: 14

## About

Infinitum Electric Inc. is a US-based company specializing in advanced electric motor technology, focusing on high-efficiency motors that optimize energy consumption in various industrial applications.Founded in 2016, Infinitum Electric Inc. designs high-efficiency electric motors. The company is headquartered in Round Rock, US. Co-founders Adam Sultan and Ben Schuler lead the firm, which has raised a total of USD 36.00 mn through various funding rounds, with the most recent being a Series E round on July 22, 2024, backed by Marunouchi Innovation Partners and Rice Investment Group. The company's current valuation stands at USD 538.96 mn.Infinitum specializes in advanced electric motor technology, focusing on high-efficiency motors designed to optimize energy usage across industrial applications. Their flagship product, the Aircore motor, utilizes significantly less copper—only 2 kg compared to the 6 kg used in typical 10hp motors—eliminating the heavy iron core found in traditional motors. This innovative design reduces the overall weight and size of the motors by 50% and enhances energy efficiency by 10% against similarly rated motors with variable frequency drives. Infinitum's products cater to sectors including data centers, industrial pumps, and mobility applications, promoting energy efficiency and sustainability across North America and Europe.Infinitum generates revenue through direct B2B transactions, supplying high-efficiency motors and integrated variable frequency drive (VFD) systems to industrial clients and original equipment manufacturers (OEMs). Their business model emphasizes partnerships with industrial firms, facilitating the adoption of innovative motor technologies. Customers typically engage in long-term contracts or bulk purchase agreements, ensuring a steady revenue stream while promoting energy-efficient solutions. Infinitum's offerings, including Aircore motor systems, are marketed as premium products within the industrial sector, addressing clients who prioritize sustainability and operational efficiency.In July 2024, Infinitum Electric Inc. raised USD 36.00 mn in Series E funding, aimed at promoting decarbonization and meeting consumer demand. The company plans to utilize this funding to expand its product offerings and services, with new innovations on the horizon. Infinitum is also targeting expansion into new markets, focusing on specific regions across North America and Europe by the end of 2025 to enhance their reach and influence in the sustainability sector.

## Funding rounds

- Series E, Jul 22, 2024, $36M — Rice Investment Group, Marunouchi Innovation Partners
- Series E, Jul 31, 2023, $185M — NGP, Riverstone Holdings, Chevron Technology Ventures, Rockwell Automation, Inc., Cottonwood Technology Fund, Alliance Resource Partners, Ajax Strategies, Just Climate, Galvanize Climate Solutions
- Series D, Feb 1, 2022, $78M — Riverstone Holdings, Chevron Technology Ventures, Applied Ventures, Cottonwood Technology Fund, Alliance Resource Partners, Energy Innovation Capital, Ajax Strategies, Aventurine Partners
- Series C, May 11, 2021, $39M — Chevron Technology Ventures, Rockwell Automation, Inc., Cottonwood Technology Fund, Energy Innovation Capital, Ajax Strategies
- Series B, Dec 5, 2019, $13M — Chevron Technology Ventures, Cottonwood Technology Fund, Ajax Strategies
- Series A, Jan 10, 2019, $1.8M — Cottonwood Technology Fund

## Investors

- Cottonwood Technology Fund (https://capitalatlas.ai/funds/cottonwood-technology-fund) — Series A, Series B, Series C, Series D, Series E
- Chevron Technology Ventures (https://capitalatlas.ai/funds/chevron-technology-ventures) — Series B, Series C, Series D, Series E
- Ajax Strategies (https://capitalatlas.ai/funds/ajax-strategies) — Series B, Series C, Series D, Series E
- Rockwell Automation, Inc. — Series C, Series E
- Energy Innovation Capital (https://capitalatlas.ai/funds/energy-innovation-capital) — Series C, Series D
- Riverstone Holdings (https://capitalatlas.ai/funds/riverstone-holdings) — Series D, Series E
- Applied Ventures (https://capitalatlas.ai/funds/applied-ventures) — Series D
- Alliance Resource Partners — Series D, Series E
- Aventurine Partners (https://capitalatlas.ai/funds/aventurine-partners) — Series D
- NGP (https://capitalatlas.ai/funds/ngp) — Series E
- Just Climate (https://capitalatlas.ai/funds/just-climate) — Series E
- Galvanize Climate Solutions (https://capitalatlas.ai/funds/galvanize-climate-solutions) — Series E
- Rice Investment Group (https://capitalatlas.ai/funds/rice-investment-group) — Series E
- Marunouchi Innovation Partners (https://capitalatlas.ai/funds/marunouchi-innovation-partners) — Series E