# Infinite Analytics

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/infinite-analytics

- Industry: Software
- Headquarters: Cambridge, US
- Website: www.infiniteanalytics.com
- Latest round: Seed (Jan 1, 2014)
- Investors on record: 1

## About

Infinite Analytics, Inc. provides an AI-driven SaaS platform, Sherlock AI, that empowers enterprises with deep consumer insights, marketing tools, and location intelligence to enhance business strategies and optimize growth.Infinite Analytics, Inc. was founded in 2012 and is headquartered in Cambridge, US. The company specializes in consumer insights and marketing tools through its core product, Sherlock AI. The firm has successfully completed 5 deals, with the most recent funding round occurring in March 2022, raising USD 4.05 mn. The founders, Akash Bhatia and Purushotham Botla, have a strong background in technology and entrepreneurship, contributing to the company's innovative approach to data analytics.Sherlock AI offers an advanced AI-powered Software as a Service (SaaS) platform that enhances enterprise growth through robust consumer insights, location intelligence, and sophisticated marketing tools. This platform allows businesses to analyze a comprehensive dataset of over 350 million global consumers, providing insights into consumer behaviors, preferences, and transactions. It serves various use cases, including audience targeting, retail site selection, and cross-channel marketing optimization, catering primarily to mid-size and enterprise companies across sectors such as consumer packaged goods, retail and e-commerce, financial services, and hospitality. The products are marketed mainly in North America, Europe, and parts of Asia.Sherlock AI operates on an annual subscription model, generating revenue through tailored subscription packages that align with clients' specific data needs. The client base consists primarily of Fortune 2000 companies, including chief marketing officers and heads of marketing who utilize the platform for data-driven decisions. The subscription structure includes distinct tiers based on the level of customization and complexity of services required, focusing on delivering value through its flagship offering, Sherlock AI, which integrates marketing and consumer intelligence functionalities. Transactions are conducted primarily through direct business-to-business arrangements.In March 2022, Infinite Analytics, Inc. secured USD 4.05 mn in venture funding from individual investors. The company plans to utilize this funding to scale up operations and enhance its platform for the United States and India, as well as to expand its team. Future initiatives include the potential launch of new products aimed at further enriching consumer insights and analytics capabilities, with specific timelines and details to be announced as the company progresses in its development.

## Funding rounds

- Seed, Jan 1, 2014 — First Star Ventures

## Investors

- First Star Ventures (https://capitalatlas.ai/funds/first-star-ventures) — Seed