# InfiniGrow

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/infinigrow

- Industry: Software
- Headquarters: Tel Aviv, Israel
- Website: www.infinigrow.com
- Total disclosed funding: $5.3M
- Latest round: Seed (May 4, 2021)
- Investors on record: 1

## About

InfiniGrow Ltd. is a revenue marketing platform that empowers B2B marketers to analyze go-to-market data effectively, providing actionable insights to enhance marketing performance and optimize revenue generation.InfiniGrow Ltd. was founded in 2018 and is headquartered in Tel Aviv, Israel. The company specializes in providing a revenue marketing platform for B2B marketers. The founders, Daniel Meler and Dor Lahav, have a history of innovation in the marketing technology space. InfiniGrow secured USD 5.25 mn in Seed funding on May 4, 2021, from AnD Ventures and individual investors, raising a total of USD 5.25 mn to date. The funding was aimed at supporting the company's growth and operational expansion.InfiniGrow offers a comprehensive revenue marketing platform designed for B2B marketers, focusing on enhancing the ability to analyze go-to-market data and derive actionable insights. The platform helps users move beyond static dashboards to conduct live, ad hoc analyses of marketing effectiveness, allowing them to uncover the root causes of pipeline issues and return on investment (ROI). InfiniGrow's solutions cater to clients across various industries that seek to optimize their marketing strategies and improve revenue generation through better data insights. Key functionalities include automated data cleaning, customizable campaign tracking, and real-time insights into customer journeys, all aimed at helping companies identify which marketing efforts drive revenue across different buyer personas and channels. The platform is utilized primarily within North America and Europe, targeting marketing leaders, revenue operations teams, and decision-makers in B2B organizations.InfiniGrow generates revenue primarily through subscription-based models, offering tiered pricing plans tailored to the needs of different organizations. Clients pay for access to the platform, which includes various features such as automated reporting, customizable analytics, and real-time data connectivity. Transactions occur between InfiniGrow and its clients, which include B2B companies seeking enhanced marketing attribution and analytics capabilities. The firm works directly with its customers, providing them with the tools necessary to improve their marketing performance and optimize their budgets. Specific pricing details for the subscription tiers are structured according to the level of service and number of users required, ensuring that clients can select a plan that best fits their operational scale and analytical needs.InfiniGrow plans to leverage the USD 5.25 mn raised in Seed funding in May 2021 to fuel its growth and expansion strategies. The company is focused on designing new products that enhance its platform functionalities, with an emphasis on addressing specific B2B marketing needs. Additionally, InfiniGrow is looking to expand its presence into new geographic regions, specifically targeting emerging markets in Asia and Latin America, with plans to establish a footprint by the end of 2023.

## Funding rounds

- Seed, May 4, 2021, $5.3M — AnD Ventures

## Investors

- AnD Ventures (https://capitalatlas.ai/funds/and-ventures) — Seed