# IndoTrading

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/indotrading

- Industry: Internet
- Headquarters: Jakarta, Indonesia
- Website: www.en.indotrading.com
- Total disclosed funding: $1.5M
- Latest round: Series A (Mar 12, 2015)
- Investors on record: 6

## About

IndoTrading operates a comprehensive online marketplace that connects buyers and sellers across diverse industries, facilitating trade and commerce, particularly in Southeast Asia.IndoTrading is an online marketplace that connects a variety of manufacturers, suppliers, and wholesalers. The company is headquartered in Jakarta, Indonesia. Founded by Handy Chang, who has a history of entrepreneurship, IndoTrading has secured funding through three major investment rounds, with the most recent being a Series A round in November 2015, raising USD 1.50 mn led by Opt. The total amount raised by the company is USD 1.50 mn.IndoTrading specializes in facilitating trade and commerce through its online marketplace, where manufacturers, suppliers, and wholesalers showcase products ranging from industrial equipment to consumer goods. This platform enhances procurement processes, enabling businesses to discover, compare, and purchase products efficiently. Targeting various sectors including construction, agriculture, and electronics, the company serves a diverse clientele that includes small and medium-sized enterprises as well as large corporations, primarily across Southeast Asia, with a strong focus on Indonesia, Malaysia, and Thailand.IndoTrading's revenue model relies on transaction facilitation within its online platform, earning commission-based fees for successful transactions. The platform supports both B2B and direct-to-consumer engagements, helping businesses streamline their supply chains and boost product visibility. They may offer membership or subscription plans that provide premium features, including enhanced product listings or analytics tools. Pricing for these services is defined in various tiers, and their flagship offering is the proprietary marketplace technology designed to improve user experience.IndoTrading aims to introduce new features and expand its offerings within the online marketplace. Targeting growth in Southeast Asian markets, the company plans to enhance its services and reach new customers by 2017. The Series A funding received in November 2015 will be utilized to support these strategic initiatives and product enhancements.

## Funding rounds

- Series A, Mar 12, 2015, $1.5M — Golden Gate Ventures, Aucfan Co.,Ltd., GMO VenturePartners, Rebright Partners, Convergence Ventures, Opt
- Seed, Oct 22, 2013 — Rebright Partners

## Investors

- Rebright Partners (https://capitalatlas.ai/funds/rebright-partners) — Seed, Series A
- Golden Gate Ventures (https://capitalatlas.ai/funds/golden-gate-ventures) — Series A
- Aucfan Co.,Ltd. — Series A
- GMO VenturePartners (https://capitalatlas.ai/funds/gmo-venturepartners) — Series A
- Convergence Ventures — Series A
- Opt — Series A