# IndoorDIRECT

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/indoordirect

- Industry: Media
- Headquarters: Dallas, US
- Website: www.indoordirect.com
- Total disclosed funding: $23M
- Latest round: Series B (Feb 25, 2009)
- Investors on record: 3

## About

IndoorDIRECT specializes in innovative indoor advertising solutions, leveraging digital platforms to enhance brand visibility in various environments, including retail and public spaces.IndoorDIRECT operates as a provider of indoor advertising solutions, focusing on digital advertising space for businesses. The company is headquartered in Dallas, US. It was formed with the intent to bridge traditional advertising with digital formats, catering to clients throughout North America and Europe. In February 2009, IndoorDIRECT successfully raised USD 22.5 mn in a Series B funding round, led by Syncom Venture Partners, alongside investors Northwood Ventures and Poseidon Enterprises. This funding has contributed to their ongoing operations and growth in the advertising sector.IndoorDIRECT.com offers a comprehensive solution for indoor advertising, focusing on enhancing brand visibility through direct marketing strategies. The core product involves the sale of digital advertising space, allowing businesses to promote their brands effectively within indoor environments such as retail stores, office buildings, and public venues. This service aims to bridge the gap between traditional advertising and modern digital formats, catering to businesses looking to increase customer engagement and brand recognition. The company serves a diverse client base that includes retail brands, service providers, and corporate entities seeking innovative advertising solutions in North America and Europe. The company has been operational for 18 years.IndoorDIRECT.com generates revenue primarily through the sale of advertising space and premium domain names. The transaction structure is facilitated through a direct-to-consumer model, where clients can select advertising packages tailored to their needs. Pricing is structured with options for immediate purchase or payment plans, including an example where clients can pay an initial fee followed by monthly installments over a specified duration. This flexible pricing strategy encourages businesses of varying sizes to engage with the company's offerings. Additionally, the company benefits from a high customer satisfaction rate, contributing to repeat business and a stable revenue stream from its clientele.IndoorDIRECT plans to innovate further by launching new products aimed at enhancing its advertising solutions, with specific details on upcoming launches to be released in the near future. The company is also targeting expansion into new geographic markets, focusing on increasing its presence throughout Europe by 2025. The recent funding round of USD 22.5 mn will be utilized to support these initiatives, ensuring that IndoorDIRECT can continue to enhance its product offerings and reach more clients effectively.

## Funding rounds

- Series B, Feb 25, 2009, $23M — Syncom Venture Partners, Northwood Ventures, Poseidon Enterprises

## Investors

- Syncom Venture Partners (https://capitalatlas.ai/funds/syncom-venture-partners) — Series B
- Northwood Ventures (https://capitalatlas.ai/funds/northwood-ventures) — Series B
- Poseidon Enterprises — Series B