# Indochino

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/indochino

- Industry: Consumer Products
- Headquarters: Victoria, Canada
- Website: www.indochino.com
- Total disclosed funding: $17M
- Latest round: Series B (Mar 20, 2013)
- Investors on record: 4

## About

Indochino is a custom apparel company specializing in bespoke men's and women's clothing, emphasizing made-to-measure suits, tailored shirts, and personalized blazers for various occasions.Founded in 2006 in Victoria, Canada, Indochino specializes in custom apparel. The company raised USD 30 mn in funding from Dayang Group on March 9, 2016, marking its most recent funding round. CEO Drew Green has been instrumental in driving the company's strategic direction.Indochino specializes in bespoke men's and women's apparel, focusing on made-to-measure suits, tailored shirts, and custom blazers. The company's offerings are tailored for occasions like business meetings, weddings, and casual events. Customers can achieve a perfect fit through professional measurements at one of its 86 showrooms or via online services. The clientele includes urban professionals and style-conscious consumers primarily in the United States, Canada, and Australia, with a wide selection of fabrics and design options available to create personalized pieces.Indochino generates revenue through direct-to-consumer sales of its custom apparel products. Customers engage with the brand via online platforms or in-person visits to showrooms, where they receive personalized styling consultations. The pricing strategy includes promotional offers, such as 25% off made-to-measure suits and 30% off shirt bundles, incentivizing purchases. The revenue model is based on one-time transactions, with customers paying upfront for their tailored garments, primarily consisting of made-to-measure suits and custom shirts.Indochino aims to expand its product offerings and enter new markets. The company plans to focus on launching new designs and enhancing its online services to reach a broader audience. The recent funding of USD 30 mn will support these initiatives, particularly in expanding its presence in markets outside North America, with specific target regions to be determined in upcoming strategic meetings. The company is expected to leverage its existing showroom network while developing online capabilities to facilitate this growth.

## Funding rounds

- Series B, Mar 20, 2013, $13M — Madrona Venture Group, Acton Capital, Porchlight Equity
- Series A, Mar 29, 2011, $4M — Madrona Venture Group, Burda Digital Ventures

## Investors

- Madrona Venture Group (https://capitalatlas.ai/funds/madrona-venture-group) — Series A, Series B
- Burda Digital Ventures — Series A
- Acton Capital (https://capitalatlas.ai/funds/acton-capital) — Series B
- Porchlight Equity (https://capitalatlas.ai/funds/porchlight-equity) — Series B