# Incredo

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/incredo

- Industry: Food
- Headquarters: New York, US
- Website: www.incredosugar.com
- Total disclosed funding: $60M
- Latest round: Series C (May 24, 2023)
- Investors on record: 13

## About

DouxMatok Ltd. specializes in innovative sugar reduction technologies, delivering improved sweetness perception through its flagship product, Incredo Sugar, enabling food manufacturers to create healthier, lower-sugar food alternatives.Founded in 2014 and headquartered in New York, US, DouxMatok Ltd. is focused on developing unique sweetening solutions. The company has successfully raised funding through 5 deals, with its most recent being a Series C round on May 24, 2023, where it raised USD 30.00 mn led by DSM Venturing and Sienna Investment Managers, alongside returning investors BlueRed Partners and Pitango Venture Capital. CEO Eran Baniel leads the company, which remains independent without any subsidiaries or parent companies.DouxMatok primarily offers Incredo Sugar, which enhances sweetness perception while reducing sugar content by up to 70%. This innovative product is versatile, suitable for applications such as baked goods, chocolates, snacks, and nutraceuticals, targeting food and beverage manufacturers seeking health-conscious reformulations. The company operates in key markets including North America, Europe, and parts of Asia, addressing the growing demand for alternatives to traditional sugar.DouxMatok's revenue model is centered around B2B transactions, providing Incredo Sugar to food manufacturers and brands. The company partners with retailers and wholesalers to integrate its solutions into their product lines, allowing for bulk purchases tailored to reformulation needs. Positioned as a premium ingredient, Incredo Sugar attracts health-focused clients, reinforcing the company's role in the food technology sector.Following the recent Series C funding of USD 30.00 mn raised on May 24, 2023, DouxMatok plans to develop its platform and expand operations while accelerating global partnerships. The company is focused on launching new products designed to cater to the evolving tastes of consumers and plans to target additional markets for expansion by the end of 2024, leveraging the secured funding to support these initiatives.

## Funding rounds

- Series C, May 24, 2023, $30M — Pitango, DSM Venturing, Sienna Investment Managers, BlueRed Partners, Teseo Capital SICAV SIF
- Series B, Jun 19, 2019, $22M — Jerusalem Venture Partners, Pitango, Koninklijke DSM N.V., b2venture, OurCrowd, Foodlab Capital, La Maison Partners, Singha Ventures, BlueRed Partners, Sudzucker AG
- Series A, Sep 19, 2017, $8.1M — Pitango, Foodlab Capital

## Investors

- Pitango (https://capitalatlas.ai/funds/pitango) — Series A, Series B, Series C
- Foodlab Capital — Series A, Series B
- Jerusalem Venture Partners (https://capitalatlas.ai/funds/jerusalem-venture-partners) — Series B
- Koninklijke DSM N.V. — Series B
- b2venture (https://capitalatlas.ai/funds/b2venture) — Series B
- OurCrowd (https://capitalatlas.ai/funds/ourcrowd) — Series B
- La Maison Partners (https://capitalatlas.ai/funds/la-maison-partners) — Series B
- Singha Ventures (https://capitalatlas.ai/funds/singha-ventures) — Series B
- BlueRed Partners (https://capitalatlas.ai/funds/bluered-partners) — Series B, Series C
- Sudzucker AG — Series B
- DSM Venturing (https://capitalatlas.ai/funds/dsm-venturing) — Series C
- Sienna Investment Managers — Series C
- Teseo Capital SICAV SIF — Series C