# InContext Solutions

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/incontext-solutions

- Industry: Software
- Headquarters: Chicago, US
- Website: www.incontextsolutions.com
- Total disclosed funding: $35M
- Latest round: Series E (Sep 6, 2016)
- Investors on record: 6

## About

InContext Solutions, Inc. excels in creating innovative 3D simulation software and virtual solutions for the retail sector, enhancing shopper experiences through advanced technology.Founded in 2009 and headquartered in Chicago, US, InContext Solutions, Inc. develops virtual solutions for the retail industry. The company has pivoted its strategies to focus on providing comprehensive insights for retailers. It was co-founded by Itamar Hassin and Michael Smith. As of September 2016, InContext raised USD 15.2 mn in SERIES E funding led by Beringea Private Equity and Intel Capital, bringing the total amount raised to USD 15.2 mn with a current company valuation of USD 46.13 mn.InContext Solutions specializes in 3D simulation software and virtual solutions specifically designed for the retail industry. Its flagship product, ShopperMX, combines 3D technology and machine learning to offer retailers insights into in-store environments, facilitating visualization without physical prototypes. The company serves a diverse client base, including top retailers across North America, Europe, and Asia, addressing the needs of modern shoppers seeking engaging experiences.InContext Solutions generates revenue primarily through subscription models and partnerships with retailers, providing access to its technology and services. The pricing structure accommodates various client needs, granting users access to ShopperMX and customized services such as 3D product modeling and consulting. Transactions generally involve annual subscription fees, enabling clients to enhance their marketing and sales strategies.InContext Solutions plans to leverage its recent funding of USD 15.2 mn from September 2016 to enhance its product offerings and expand into new geographical markets. The company is focused on designing upcoming features for ShopperMX and plans to enter additional markets in Europe and Asia by 2025. This funding will support the development of new technologies and the expansion of their sales team to facilitate growth in these regions.

## Funding rounds

- Series E, Sep 6, 2016, $15M — Beringea, Intel Capital, Straylight Capital
- Series D, Aug 26, 2014, $12M — Beringea, Straylight Capital, Hyde Park Venture Partners
- Series C, Jan 29, 2014, $2.3M — Beringea, Straylight Capital, Hyde Park Venture Partners
- Series C, Jan 9, 2013, $4M — Straylight Capital
- Series B, Dec 8, 2011, $1.5M — AMD, Hyde Park Angels

## Investors

- AMD — Series B
- Hyde Park Angels (https://capitalatlas.ai/funds/hyde-park-angels) — Series B
- Straylight Capital (https://capitalatlas.ai/funds/straylight-capital) — Series C, Series D, Series E
- Beringea (https://capitalatlas.ai/funds/beringea) — Series C, Series D, Series E
- Hyde Park Venture Partners (https://capitalatlas.ai/funds/hyde-park-venture-partners) — Series C, Series D
- Intel Capital (https://capitalatlas.ai/funds/intel-capital) — Series E