# Incentive Targeting

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/incentive-targeting

- Industry: Marketing/Advertising
- Headquarters: Cambridge, US
- Website: www.incentivetargeting.com
- Total disclosed funding: $4M
- Latest round: Series B (Sep 22, 2011)
- Investors on record: 7

## About

Incentive Targeting, Inc. delivers an advanced marketing platform that connects supermarket chains with grocery manufacturers, enabling effective sales-driven promotional campaigns through insightful consumer data analysis.Founded in 2007 in Cambridge, US, Incentive Targeting, Inc. specializes in marketing technologies that enhance promotional efforts in retail. The company has completed 5 deals, with the most recent deal occurring on November 28, 2012, when Google, Inc. acquired the firm for an undisclosed sum. The company operates independently without any known parent or subsidiary companies, focusing primarily on the U.S. market.Incentive Targeting offers a sophisticated marketing platform designed to connect supermarket chains and grocery manufacturers with the shared objective of driving sales and enhancing profitability. The platform leverages shopper insights to understand consumer preferences while prioritizing customer privacy. It enables retailers to execute targeted promotional campaigns efficiently, providing highly relevant offers to identified shopper segments instantaneously. Key functionalities include patented software that facilitates on-the-fly shopper segmentation, allowing teams to identify specific groups of shoppers and deliver tailored promotions within minutes. The company primarily serves clients across the United States, focusing on major supermarket chains and their associated grocery manufacturers, thereby addressing the evolving needs of the retail couponing landscape.Incentive Targeting's revenue model is based on partnerships with retailers and grocery manufacturers, facilitating B2B transactions that drive promotional effectiveness in the marketplace. The company's platform may operate on a subscription basis or through transactional fees linked to the successful deployment of promotional campaigns. Clients utilize the company's services to engage shoppers effectively, which in turn generates revenue for the platform through these business partnerships. Specific details regarding pricing plans for individual services or flagship products, such as their patented software for shopper segmentation, are not disclosed, ensuring that the company's competitive positioning remains intact within its operational markets.Incentive Targeting is focusing on expanding its platform capabilities with upcoming products designed to enhance shopper engagement and analyze market trends. Specific details about release dates have not been disclosed. The company is also planning to expand its services into new geographic regions, targeting additional supermarket chains across North America by 2023. The recent acquisition by Google, Inc. will provide additional resources to support these initiatives, leveraging Google's technological capabilities to further enhance their platform.

## Funding rounds

- Series B, Sep 22, 2011, $1.6M — Hub Angels Investment Group
- Series A, Feb 5, 2010, $2.4M — LaunchCapital, Boston Harbor Angels, Walnut Venture Associates, Hub Angels Investment Group, Boynton Angels, River Valley Investors, North Country Angels

## Investors

- LaunchCapital (https://capitalatlas.ai/funds/launchcapital) — Series A
- Boston Harbor Angels — Series A
- Walnut Venture Associates (https://capitalatlas.ai/funds/walnut-venture-associates) — Series A
- Hub Angels Investment Group (https://capitalatlas.ai/funds/hub-angels-investment-group) — Series A, Series B
- Boynton Angels — Series A
- River Valley Investors — Series A
- North Country Angels — Series A