# Incard

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/incard

- Industry: Financial Services
- Headquarters: London, UK
- Website: www.incard.co/
- Total disclosed funding: $13M
- Latest round: Series A (Jan 2, 2026)
- Investors on record: 2

## About

Based in the UK, Incard Ltd. offers innovative financial solutions tailored for small to mid-sized enterprises in e-commerce, enhancing their operational efficiency and financial management capabilities.Incard Ltd. is a financial services provider that focuses on supporting small to mid-sized enterprises, particularly in the e-commerce sector. Founded in London, UK, in 2020 by Adam Iandarbiev, Matteo Martino, Sean Morgan, Soraya Tribouillois, and Theo Cesarini, the company has successfully raised GBP 10 million in its Series A funding round as of January 2, 2026, led by Smartfin, with participation from Founders Capital and Mount Fund. Incard primarily offers a comprehensive financial platform designed to enhance business operations for small to mid-sized enterprises, particularly those in e-commerce. The core product offerings include multi-currency business accounts, Visa Platinum cards, expense management solutions, and integration capabilities with e-commerce platforms like Shopify and advertising services such as Meta. Through these offerings, Incard addresses critical pain points for businesses, such as cash flow management, real-time financial tracking, and streamlined transaction processes. The platform serves a diverse client base across various geographical markets, specifically in the United Kingdom, the European Union, and the United States. By allowing businesses to maintain balances in multiple currencies and providing insights into revenue and expenses, Incard helps its users make informed financial decisions while maximizing their return on advertising spend (ROAS).Incard generates revenue primarily through transactional fees associated with the use of their financial services, including their multi-currency accounts and Visa Platinum cards. The company utilizes a model that includes both subscription-based and usage-based components, wherein businesses pay a fee for account maintenance and transaction processing. Clients incur costs through payment processing fees when using their cards for advertising or other business expenses. Additionally, the platform offers tiered pricing plans based on transaction volume or additional features, accommodating various business needs and fostering a steady revenue stream through ongoing client engagement and transaction activity across the financial services offered.In February 2026, Incard Ltd. raised GBP 10 million in Series A funding, led by Smartfin, to support its expansion strategy. The company plans to enhance its product offering and invest in automation and AI-driven workflows, alongside team growth. Incard aims to enter new markets, specifically targeting further expansion within the European Union and the United States by the end of 2027, to increase its market presence.

## Funding rounds

- Series A, Jan 2, 2026, $13M — Smartfin, Mount Fund

## Investors

- Smartfin (https://capitalatlas.ai/funds/smartfin) — Series A
- Mount Fund (https://capitalatlas.ai/funds/mount-fund) — Series A