# IMVU

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/imvu

- Industry: Internet
- Headquarters: Redwood City, US
- Website: www.imvu.com
- Total disclosed funding: $73M
- Latest round: Series E (Nov 11, 2020)
- Investors on record: 7

## About

IMVU, Inc. operates an interactive avatar-based social platform, allowing users to create personalized 3D avatars and interact in a vibrant virtual environment, enhancing social connectivity.Founded in 2004, IMVU, Inc. is based in Redwood City, US, providing a platform for avatar interaction. The company has gone through various funding rounds, with the most recent being a Series E round in November 2020, raising USD 44.47 mn from investors including NetEase.com, Inc. and Structural Capital. The total amount raised by the company stands at USD 44.47 mn with a current valuation of USD 280.24 mn.IMVU primarily offers an avatar-based social platform that facilitates the creation of personalized 3D avatars and engagement in a virtual environment. Users can customize their avatars with a wide range of clothing, hairstyles, and accessories while interacting through chat and animated virtual rooms. The platform targets teenagers and young adults across major markets, including North America, Europe, and parts of Asia, allowing user-generated content creation that enables individuals to sell their designs within the IMVU marketplace.IMVU generates revenue through sales of virtual currency and premium subscriptions. Users purchase credits to acquire virtual goods such as apparel and exclusive rooms for social interaction. The platform engages with designers and creators for partnerships, allowing them to sell unique items in the IMVU marketplace, thus creating a steady revenue stream from active community participation.In November 2020, IMVU, Inc. raised USD 44.47 mn in Series E financing to support upcoming initiatives. The company aims to enhance its platform with new product offerings and expand its services into new geographical regions. Specific markets for expansion have not been disclosed, but the funding will be utilized to bolster platform capabilities and enhance user experiences.

## Funding rounds

- Series E, Nov 11, 2020, $44M — Structural Capital Partners, NetEase.com, Inc.
- Series D, Jan 22, 2009, $10M — AllegisCyber Capital, Menlo Ventures, Bridgescale, Best Buy Capital
- Series B, Apr 1, 2007, $9M — AllegisCyber Capital, Menlo Ventures
- Series A, Mar 1, 2006, $9M — AllegisCyber Capital, Menlo Ventures
- Seed, Feb 28, 2006, $1M — Seraph Group

## Investors

- Seraph Group (https://capitalatlas.ai/funds/seraph-group) — Seed
- AllegisCyber Capital (https://capitalatlas.ai/funds/allegiscyber-capital) — Series A, Series B, Series D
- Menlo Ventures (https://capitalatlas.ai/funds/menlo-ventures) — Series A, Series B, Series D
- Bridgescale (https://capitalatlas.ai/funds/bridgescale) — Series D
- Best Buy Capital (https://capitalatlas.ai/funds/best-buy-capital) — Series D
- Structural Capital Partners (https://capitalatlas.ai/funds/structural-capital-partners) — Series E
- NetEase.com, Inc. — Series E