# Impermium

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/impermium

- Industry: Software
- Headquarters: Palo Alto, US
- Website: www.impermium.com
- Total disclosed funding: $9M
- Latest round: Series A (Nov 18, 2011)
- Investors on record: 10

## About

Impermium is a provider of advanced online security solutions focusing on fraud prevention and integrity of digital interactions. Their technology safeguards businesses against bots, spam, and other online threats, ensuring secure user engagement.Founded in 2010 in Palo Alto, US, Impermium offers a suite of security services to protect online platforms from fraudulent activities. The company attracted significant attention and investment, culminating in a Series A funding round of USD 8.00 mn led by Highland Capital Partners in January 2014. Impermium has completed a total of 3 deals, with the latest funding round being its full amount raised. In January 2014, Google acquired Impermium for an undisclosed sum.Impermium specializes in providing advanced online security solutions primarily focused on combating fraudulent activities and ensuring the integrity of online interactions. Their core product offerings include a suite of services designed to protect businesses from bots, spam, and other malicious online threats. These services utilize sophisticated algorithms and real-time analytics to identify and mitigate risks associated with online transactions, account registrations, and user-generated content. Impermium's solutions are particularly beneficial for e-commerce platforms, social media networks, and any online service that relies on user engagement and data security. The company serves a diverse client base across various geographical markets, including North America, Europe, and Asia, helping businesses to safeguard their digital environments effectively.Impermium's revenue model is primarily based on subscription services and partnerships with businesses seeking to enhance their online security measures. Clients typically engage in annual contracts that allow for scalability based on their unique security needs and traffic volumes. The transaction structure often involves tiered pricing plans that cater to different business sizes, from startups to large enterprises, ensuring that each client can access the necessary level of protection. Impermium's flagship products are tailored to provide real-time monitoring and response capabilities, thus enhancing the overall security posture of their clients. By leveraging these offerings, businesses can reduce potential losses from fraud and enhance user trust in their platforms.Impermium's future growth strategy includes the development of new security products aimed to enhance online protection against evolving threats, with expected launches in late 2014. The company is also planning to expand its reach into additional markets in Asia and Europe by mid-2015. The funding from the Series A round will support these initiatives, enhancing product development and marketing efforts to increase market penetration.

## Funding rounds

- Series A, Nov 18, 2011, $8M — Highland Capital Partners, AOL Ventures, Freestyle VC, Social Capital
- Seed, Jun 27, 2011, $1M — Accel, CRV, Greylock Partners, AOL Ventures, Morado Ventures, Freestyle VC, Archimede Ventures, Inc., Embarcadero Ventures

## Investors

- Accel (https://capitalatlas.ai/funds/accel) — Seed
- CRV (https://capitalatlas.ai/funds/crv) — Seed
- Greylock Partners (https://capitalatlas.ai/funds/greylock-partners) — Seed
- AOL Ventures (https://capitalatlas.ai/funds/aol-ventures) — Seed, Series A
- Morado Ventures (https://capitalatlas.ai/funds/morado-ventures) — Seed
- Freestyle VC (https://capitalatlas.ai/funds/freestyle-vc) — Seed, Series A
- Archimede Ventures, Inc. — Seed
- Embarcadero Ventures (https://capitalatlas.ai/funds/embarcadero-ventures) — Seed
- Highland Capital Partners (https://capitalatlas.ai/funds/highland-capital-partners) — Series A
- Social Capital (https://capitalatlas.ai/funds/social-capital) — Series A