# Imperium

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/imperium

- Industry: IT Security/Cybersecurity
- Headquarters: Westport, US
- Website: www.imperium.com
- Total disclosed funding: $8M
- Latest round: Series A (Nov 17, 2011)
- Investors on record: 3

## About

Imperium LLC is a data-driven company that specializes in providing innovative solutions for market research and intelligence, focusing on the integrity of survey data through advanced technology.Imperium LLC operates in the market research sector, primarily focused on offering high-quality data solutions. The company was founded by a team of professionals including Adedamola Oyewo and others. Its headquarters is located in Westport, US. In January 2014, Imperium LLC was acquired by Google, with the financial details of the deal not disclosed. The company has raised a total of USD 8.00 mn through its Series A funding round, led by Highland Capital Partners, and including other investors like Freestyle VC and Social Capital.Imperium LLC specializes in high-quality first-party data solutions for market research. Its core offerings include the innovative QualityScore system, which utilizes artificial intelligence and machine learning to ensure the reliability of survey data. By profiling its respondents thoroughly, the company connects businesses with targeted audiences globally. This service significantly streamlines data collection and helps clients save up to 85% in manual data processing time. Imperium serves various sectors such as market research agencies, consulting firms, and brands across North America, Europe, and Asia-Pacific, focusing on delivering actionable insights.Imperium LLC generates revenue mainly through B2B transactions, providing survey data collection and analytics services to clients in the market research sector. Clients engage with Imperium through subscription models or project-based contracts, gaining access to comprehensive data quality services. The company has established partnerships with global brands and research firms, which utilize its QualityScore technology and first-party data to enhance market insights. Pricing structures are tailored based on client needs, reflecting the required data service scope and scale.Imperium LLC aims to further enhance its offerings by developing new products that incorporate advanced analytics capabilities, with launches anticipated in the next 12 months. The company is also planning to expand into new geographic markets, specifically targeting Europe and Asia by the end of 2024. The recent funding received from the Series A round will be instrumental in supporting these initiatives and scaling operations to meet the anticipated demand for high-quality data solutions.

## Funding rounds

- Series A, Nov 17, 2011, $8M — Highland Capital Partners, Freestyle VC, Social Capital

## Investors

- Highland Capital Partners (https://capitalatlas.ai/funds/highland-capital-partners) — Series A
- Freestyle VC (https://capitalatlas.ai/funds/freestyle-vc) — Series A
- Social Capital (https://capitalatlas.ai/funds/social-capital) — Series A