# Imperative Group

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/imperative-group

- Industry: Software
- Headquarters: Seattle, US
- Website: www.imperative.com
- Total disclosed funding: $3M
- Latest round: Seed (Nov 17, 2017)
- Investors on record: 8

## About

Based in Washington, US, and founded in 2014 by Aaron Hurst and Arthur Woods, Imperative Group Inc., a.k.a. Imperative provides an automated peer coaching technology platform. The company's platform connects managers for one-on-one peer coaching conversations. In June 2024, Chronus LLC, a portfolio company of Level Equity, acquired Imperative Group Inc. from Voyager Capital, DeepWork Capital, Pilot Mountain Ventures, Empire Angels, Gaingels, OneVest, and Stonewood Investors.

Imperative offers a comprehensive employee engagement platform that emphasizes action through personalized guided conversations. Using generative AI, the platform creates engaging discussions tailored to organizational goals, addressing areas such as performance, change, and culture. The platform starts with a proprietary purpose assessment to personalize interactions for each employee, ensuring relevance and impact.

## Funding rounds

- Seed, Nov 17, 2017, $0.8M — DeepWork Capital
- Seed, Aug 25, 2015, $1.2M — Sand Hill Angels, Pilot Mountain Ventures, Empire Angels, Gaingels, Stonewood Investors, Transcendent Endeavors
- Seed, Oct 19, 2014, $0.9M — OneVest, Stonewood Investors, Transcendent Endeavors

## Investors

- OneVest — Seed
- Stonewood Investors (https://capitalatlas.ai/funds/stonewood-investors) — Seed
- Transcendent Endeavors — Seed
- Sand Hill Angels (https://capitalatlas.ai/funds/sand-hill-angels) — Seed
- Pilot Mountain Ventures (https://capitalatlas.ai/funds/pilot-mountain-ventures) — Seed
- Empire Angels (https://capitalatlas.ai/funds/empire-angels) — Seed
- Gaingels (https://capitalatlas.ai/funds/gaingels) — Seed
- DeepWork Capital (https://capitalatlas.ai/funds/deepwork-capital) — Seed