# Imperative Execution

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/imperative-execution

- Industry: Software
- Headquarters: Stamford, US
- Website: www.intelligentcross.com
- Latest round: Seed (Apr 17, 2018)
- Investors on record: 4

## About

Imperative Execution Inc. operates IntelligentCross®, an advanced trading platform that enhances price discovery in the U.S. equities market using artificial intelligence for efficient order matching and improved market efficiency.Founded in 2016 in Stamford, US, Imperative Execution Inc. offers an innovative trading platform focused on the U.S. equities market. The company raised USD 9 mn in Series A funding in December 2018, marking its first significant funding round. The firm has concluded a total of 3 deals to date. Roman Ginis, the founder, has been instrumental in the company’s development, while John Palazzo serves as the CEO.IntelligentCross® operates as a sophisticated trading venue focused on optimizing price discovery within the U.S. equities market. The company's core offerings leverage artificial intelligence to facilitate near-continuous order matching, promoting maximum price stability following trades. By doing so, IntelligentCross delivers enhanced pricing and tighter spreads, significantly improving market efficiency. The platform is designed to meet the needs of institutional and professional clients, including major financial institutions, asset managers, and brokers that demand reliable and competitive trading environments. IntelligentCross serves a broad clientele across various geographical markets, specifically targeting the U.S. equities sector, which allows it to cater to domestic and international institutional investors seeking superior trading performance.IntelligentCross generates revenue through transaction-based activities within its trading venue, engaging primarily with institutional clients who execute trades on the platform. The firm structures its transactions through a combination of order flow fees and potential partnerships with brokers and financial institutions that facilitate customer access to its services. Clients benefit from improved pricing metrics, with IntelligentCross reporting significant instances of better pricing compared to traditional exchanges. While specific pricing plans for services are not publicly disclosed, the trading model focuses on maximizing execution quality and minimizing market impact, further appealing to institutional investors. The platform’s flagship service, leveraging its proprietary technology, plays a crucial role in these transactions, emphasizing the importance of efficiency and competitive pricing in the trading ecosystem.Imperative Execution Inc. plans to leverage the USD 9 mn raised in Series A funding from individual and unspecified investors in December 2018 to enhance its product offerings and expand its market reach. The company is focused on developing new trading features designed to improve user experience and efficiency. Additionally, there are plans for geographic expansion into international markets beyond the U.S., targeting regions with increasing demand for advanced trading solutions. Specific timelines for these initiatives are under consideration, aligning with the firm’s strategic growth objectives.

## Funding rounds

- Seed, Apr 17, 2018 — Point72 Asset Management, Clocktower Technology Ventures, Innovating Capital, Mango Capital

## Investors

- Point72 Asset Management — Seed
- Clocktower Technology Ventures (https://capitalatlas.ai/funds/clocktower-technology-ventures) — Seed
- Innovating Capital (https://capitalatlas.ai/funds/innovating-capital) — Seed
- Mango Capital (https://capitalatlas.ai/funds/mango-capital) — Seed