# Imperativ Hospitality Private

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/imperativ-hospitality-private

- Industry: Travel & Leisure
- Headquarters: Delhi, India
- Website: www.staybloom.com
- Total disclosed funding: $30M
- Latest round: Series B (Aug 26, 2019)
- Investors on record: 1

## About

Imperativ Hospitality Private Limited, through its Bloom Hotels brand, offers budget-friendly yet quality lodging options that cater to both leisure and business travelers, ensuring modern amenities and comfort at competitive prices.Imperativ Hospitality Private Limited operates in the hospitality sector, focusing on affordable accommodations. Founded in 2006 in Delhi, India, the company has raised a total of INR 1,027.60 mn across various funding rounds, with the latest being a SERIES B round in August 2019 led by Samena Capital. The firm's current valuation stands at INR 5,342.73 mn, reflecting steady growth since its inception. The founder, whose previous entrepreneurial experience is not detailed, has led the company through strategic developments, focusing primarily on the budget hotel market.Bloom Hotels specializes in providing affordable accommodation options designed for modern travelers. The company's offerings include well-furnished rooms, high-speed internet, and on-site dining, catering to leisure and business travelers alike. Their services are strategically located across major cities and tourist destinations in India, ensuring accessibility to a diverse clientele, including solo travelers, families, and business clients who seek quality stays at reasonable prices.In the fiscal year 2023, Bloom Hotels reported a revenue of INR 17,961,431 with an EBITDA of INR 981,141. The hotel chain generates income through direct bookings and partnerships with online travel agencies, utilizing a B2C transaction structure that facilitates guest access via their website and mobile application. The pricing strategy is adaptable, catering to different budgets through standard rates and promotional offers during peak travel seasons, maintaining competitiveness in the budget lodging market.Imperativ Hospitality Private Limited is poised for future growth with plans to launch new product offerings and expand into additional markets. The most recent funding round in August 2019, which raised INR 1.03 billion, will support these initiatives. The company aims to enhance its presence and accessibility in key geographical regions across India, further solidifying its position in the hospitality sector.

## Funding rounds

- Series B, Aug 26, 2019, $14M — Samena Capital
- Series B, Apr 18, 2018, $16M — Samena Capital

## Investors

- Samena Capital (https://capitalatlas.ai/funds/samena-capital) — Series B