# Impel

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/impel

- Industry: Software
- Headquarters: Syracuse, US
- Website: www.impel.io
- Total disclosed funding: $104M
- Latest round: Series B (Dec 19, 2022)
- Investors on record: 2

## About

Impel, based in the US, specializes in customer lifecycle management solutions for the automotive retail industry, integrating generative AI technology to enhance customer engagement and operational efficiency.Founded in 2013 in Syracuse, US, Impel focuses on delivering innovative customer lifecycle management platforms for automotive retailers. The company is led by CEO Devin Daly and co-founder Michael Quigley. Impel has successfully raised a total of USD 104.00 mn, primarily through its Series B funding round led by Silversmith Capital Partners, and has completed six investment deals to date. The current company valuation stands at USD 328.45 mn.Impel offers an advanced customer lifecycle management platform specifically designed for the automotive retail sector. The platform integrates generative AI technology to enhance customer interactions at various touchpoints, including website engagement, showroom experiences, and service appointment scheduling. Key functionalities include AI-driven conversational support, interactive content that captivates shoppers, and computer vision capabilities that elevate vehicle imagery to showroom standards. This end-to-end solution caters to a diverse client base, including dealership groups, local auto dealers, specialty vehicle dealers, and aftermarket operations. Impel's products are available in multiple international markets, including the UK, Ireland, Mexico, Spain, Central and South America, Brazil, Australia, New Zealand, and the Middle East.Impel's revenue model is structured around subscriptions and partnerships with automotive dealers and retailers, facilitating the deployment of its AI-powered solutions. Clients engage in commercial transactions through agreements that typically encompass a combination of software licenses, support services, and ongoing enhancements to the platform. Transactions are executed based on the tailored needs of clients, often involving flagship products such as Sales AI Copilot and Service AI, which contribute significantly to the client’s operational efficiency and sales growth. The pricing structure reflects the comprehensive nature of the services provided, encompassing various packages that cater to the specific needs of automotive retailers and their operational demands.Impel is focused on expanding its product offerings, including the launch of several innovative solutions aimed at enhancing customer engagement in the automotive sector. The company also plans to enter new geographic regions and markets, specifically targeting expansion into Europe and Latin America by the end of 2024. The recent funding from its Series B round will be utilized to support these initiatives, ensuring the development of new products and the strengthening of its market presence.

## Funding rounds

- Series B, Dec 19, 2022, $104M — Silversmith Capital Partners, Wavecrest Growth Partners

## Investors

- Silversmith Capital Partners (https://capitalatlas.ai/funds/silversmith-capital-partners) — Series B
- Wavecrest Growth Partners (https://capitalatlas.ai/funds/wavecrest-growth-partners) — Series B