# Impact Tech

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/impact-tech

- Industry: Software
- Headquarters: Santa Barbara, US
- Website: www.impact.com
- Total disclosed funding: $4.3M
- Latest round: Series E (Oct 26, 2012)
- Investors on record: 2

## About

Founded in 2008 by co-founders Lisa Riolo, Per Pettersen, Roger Kjensrud, Todd Crawford, and Wade Crang, and based in California, US, Impact Tech, Inc., formerly known as Impact Radius, is a provider of tools and technology to negotiate and manage business relationships. In 2019, PSG Equity invested in Impact Tech, Inc. In September 2023, Impact Tech, Inc., a portfolio company of Archer Venture Capital, Estalea, Providence Equity Partners, Qatar Investment Authority, Silversmith Capital Partners, and W Capital Partners, acquired SaaSquatch.

Impact offers a platform that provides a comprehensive suite of tools to manage the entire partnership lifecycle—from discovery and recruitment to contract and payment management, performance tracking, and optimization. This allows brands to enhance visibility, build authentic connections, and increase revenue growth through diversified partnerships. Additionally, Impact.com supports mobile partnerships and integrates seamlessly with major e-commerce platforms like Shopify, BigCommerce, and Magento. Additionally, the company offers a suite of tools that enable users to discover new brand partnerships, monetize content, and analyze performance. Products like Trackonomics and Pressboard enhance content monetization and partnership diversification. Impact.com’s marketplace gives access to over 600 million products, allowing users to find and promote items that resonate with their audiences. The business also offers influencer marketing, affiliate marketing, business development, mobile partnerships, SaaS partnership marketing analytics and attribution, and more.

The September 2023 acquisition enables Impact Tech, Inc. to offer a unified customer referral software to help brands gain higher ROI through customer advocacy.

## Funding rounds

- Series E, Oct 26, 2012, $4M — Estalea
- Series A, Feb 13, 2008, $0.3M — Redpoint Ventures

## Investors

- Redpoint Ventures (https://capitalatlas.ai/funds/redpoint-ventures) — Series A
- Estalea (https://capitalatlas.ai/funds/estalea) — Series E